Plan A Digital, a leading Zamboanga City-based digital marketing agency, recently launched the revamped website of Dennis Coffee Garden, a popular local café.
Co-founder and lead strategist of Plan A Digital Earl Bumotad said, "The collaborative effort between Plan A and Dennis Coffee Garden has enabled us to redesign and redevelop the site that’s both goal-oriented and strategic.
"With the new site, marketing funnels are in place allowing to capture as much data as we can and use this information to gain valuable insights about the customers and their behaviour."
Plan A Digital provides digital marketing services and consultation to micro, small and medium-sized enterprises, and multinationals overseas. The agency’s local clients include companies like RK Trading and Services, Inline Asia Corp., Jing Homemade Products and Dennis Coffee Garden, one of the premier coffee shops in the city.
Imelda Ahalul Dagus, owner and general manager of Dennis Coffee Garden, said "I am very happy that we have partnered with Plan A for the revamp of our website; not only because they did an amazing job in giving our site a better look and functionality, but also because they are quite sensitive to the specific needs of their clients.
"They made an effort to understand who we are and what we want to do as a Company. And in doing so, also helped us convey the most appropriate message to our target market and supporters."
With the revamp, Plan A aims to challenge the status quo by creating value through digital disruption and encourage businesses to harness the power of online media.
"We are grateful for the support that we get from the management and staff of Dennis Coffee Garden," Bumotad said. "But more important, we are thrilled to know that a local café is taking the lead in adopting and championing these new trends, forging ahead with digital marketing and making use of paid and owned online tools and resources to promote their business."
