The Mobile Marketing Association (MMA) announced the winners of their 2018 SMARTIES™ North America Award winners – honoring Prolific Interactive and Build.com with a gold award in the Virtual Reality/Augmented Reality Technology category for the execution of their "In-Home Preview" feature, an augmented reality experience built directly into Build.com’s iOS App.
Build.com is the largest online-only home improvement retailer. With no brick and mortar locations, customers wanted the ability to "touch and feel" products before making a purchase. With the launch of Apple’s ARKit for iOS11, Build.com partnered with Prolific Interactive to bridge this gap through an augmented reality experience, "In-Home Preview." When developing the "In-Home Preview" it was vital that the experience added value to the customer by including incredibly detailed, to-scale 3D models of each product that can be interacted with in their existing environment. Customers can understand exactly how the product will function in their space – from turning on light fixtures, adjusting a faucet, switching between various finishes of the product, and viewing related products – all within the "In-Home Preview" in Build.com’s iOS App on their mobile phones.
While other home improvement retailers have dabbled in augmented reality, Prolific and Build.com partnered to use ARKit to offer the most precise and accurate modified reality interactions in eCommerce today, forging the path for meaningful and creative brand experiences using augmented reality technology.
The 2018 SMARTIES™ entries were pre-screened by a council comprised of over 100 senior-level mobile marketers prior to judging by an independent jury. The campaigns are judged on four criteria, business impact accounting for forty percent of each winner’s overall score and creative, strategy and execution each made up twenty percent.
Credits:
Dave Nickens, Mobile Director, Build.com
Joe Minkiewicz, Director of Product Development, Prolific Interactive
Virakri Jinangkul, Senior Design Technologist, Prolific Interactive
Courtney Starr, Lead Project Designer, Prolific Interactive
Claire Lynch, iOS Engineer, Prolific Interactive
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About Prolific Interactive
Prolific Interactive is a mobile-focused product agency based in Brooklyn, San Francisco, and Durham. Through a strategy-driven, user-centric approach to creating products, Prolific delivers mobile experiences for leading brands including Saks Fifth Avenue, Crossfit, American Express, Gap, Sephora, SoulCycle, and TB12. Founded in 2009, Prolific has been recognized as a "Best Place to Work" by AdAge and Crain's New York Business, as well as one of Crain’s "50 Fastest Growing Companies in New York," and was named a Fastest Growing Private Company by Inc 5000 three years in row. For more information, please visit: www.prolificinteractive.com
About the SMARTIES™ Awards
The SMARTIES™ Awards are the world's only global mobile marketing awards program honoring innovation, creativity and success in categories spanning from brand awareness and promotion to virtual reality and mobile commerce.
About Mobile Marketing Association
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. For more information, please visit: www.mmaglobal.com
Media Contact
Kaity Bandura
(201) 321-2092
kaity@prolificinteractive.com
