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Significant Increase in Sales of Equestrian Equipment on the Back of Bourgeoning Equestrian Clubs
Realizing the growing preference for equestrian sport, number of equestrian clubs across the globe are increasing at a high rate. According to FEI (Federation for Equestrian Sports), the equestrian clubs sector has witnessed an upswing with developing countries at the forefront, particularly China. FEI estimates that number of clubs in developing countries have reflected an increase of six to seven percent in 2017 and the rate is likely to continue in the following years. This aspect is expected to complement the growth of equestrian equipment market throughout the period of forecast.
Championships Creating Significant Avenues for Equestrian Equipment Manufacturers
Various regulatory bodies are focused on promoting equestrian sports by initiating championships across countries worldwide in a bid to enhance customer awareness. Federation for Equestrian Sports (FEI) organizes world championships every four years. Likewise, USEA (United States Eventing Association) conducts AEC (American Eventing Championships) for equestrian sport in the U.S. These sporting events and championships are paving potential avenues for equestrian equipment manufacturers who can promote their products across huge customer base under one roof. Moreover, equestrian equipment demand is also influenced with growing horse fairs. Chinese Equestrian Industry of China is planning to conduct CHF (China Horse Fair) in October 2018. These activities are expected to contribute to the overall growth of the equestrian equipment market during the assessment period.
Media Impact on Enthusiasts to Fuel Equestrian Equipment Demand
Broadcasting of horse races using networks such as live racing, horse racing radio network etc., are likely to enhance interests among young enthusiasts, in turn pushing their participation in equestrian sports. This aspect continues to boost the demand for equestrian equipment with enthusiasts inclined toward purchasing advanced equestrian equipment. Moreover, apart from broadcasting horse races, media has indirectly supported the growth of equestrian equipment market by creating platform for the sport using TV shows and films. This has influenced the participation of equestrian enthusiasts in clubs across the globe. In addition, films such as The Cup, Shannon’s Rainbow and Let It Ride are creating a significant impact on the youth worldwide. This has boosted participation of youngsters in the sport, consequently creating momentous demand for equestrian equipment
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Competitive Landscape
The report on equestrian equipment market includes detailed assessment on key manufacturers and suppliers of equestrian equipment across the globe. The section on competitive landscape provides insights on various developments, strategies and product portfolios of major companies operating in the equestrian equipment market. The equestrian equipment market report has profiled companies including but not limited to Ariat International, Dainese S.p.A, Cavallo GmbH, and HKM Sports Equipment GmbH.
Companies in the equestrian equipment market are collaborating with equestrian non-profit organizations in a bid to promote their equestrian equipment in championships and local tournaments. Equestrian equipment manufacturing companies are also sponsoring events to enhance their visibility and obtain goodwill. For instance, Ariat International – leader in innovative equestrian equipment – has extended its partnership with USEF (US Equestrian Federation) in 2018. The company would be official equestrian apparel and footwear partner of the federation supplying athletes with equestrian equipment in team competitions. Ariat International has sponsored Champion Scholarship Recipients in 2018, according to EQUUS Foundation. This move has considerably enhanced the goodwill and visibility of the brand.
Cross-industry takeover has been witnessed in the equestrian equipment marketplace. On September 1, 2018, Agrihealth – player involved in distribution of veterinary and equipment products – announced the acquisition of Mackey Equestrian, an equestrian equipment distributor in Ireland. This strategic cross-industry and domain takeover can complement the existing business portfolio of Agrihealth, strengthening its footprint in the equestrian equipment marketplace in the United Kingdom, Ireland and beyond.
Segmentation
The equestrian equipment market report provides detailed analysis on various segments providing a holistic view of the market. The equestrian equipment market is segmented on the basis of product type, sales channel, buyer type and region. The equestrian equipment product type category includes assessment on equine equipment (saddle pad, stirrup, saddle, horseshoes and protection boots, snaffle bridle and accessories) and rider equipment (riding boots, gloves, helmets and protective vests). The buyers of equestrian equipment are classified as individual, institutional and promotional. Sales channel category is further divided into specialty stores, modern trade channels, direct-to-customer channels and third party online channels. Region wise, analysis on equestrian equipment demand across North America, Latin America, Europe, Asia Pacific (APAC) and Middle East and Africa (MEA) is provided.
Research Methodology
The analysis on equestrian equipment market is carried out using an exquisite research methodology. Primary and secondary research methods are used in gleaning vital insights on equestrian equipment sales and demand worldwide. Information from these methodologies along with external sources is compiled to obtain high level analysis on equestrian equipment market.
Table of Content:
- Executive Summary – Global Equestrian Equipment Market
1.1. Market Summary
1.2. Megatrends in Equestrian Equipment Market
1.3. Market White Spaces - Opportunity Assessment
1.4. Fact.MR View Point - Market Overview
2.1. Market Introduction
2.2. Market Definition
2.3. Scope of the Report - Sport and Equestrian Industry Outlook
3.1. Sports Participation by Sports Type, 2010 – 2016
3.1.1. Individual Sports
3.1.2. Racquet Sports
3.1.3. Outdoor Sports
3.1.4. Team Sports
3.1.5. Winter Sports
3.1.6. Watersports
3.1.7. Fitness Sports
3.2. individual Participation by Age Group
3.2.1. Millennial
3.2.2. Gen X
3.2.3. Boomers
3.2.4. Silent
3.3. Equestrian Participation by Prominent Countries
3.4. Equestrian Participation by Age Group
3.4.1. Millennial
3.4.2. Gen X
3.4.3. Boomers
3.5. Equestrian Events by Prominent Countries, 2018
3.6. Equestrian Equipment Spending Trend - Equestrian Equipment Market – Key Indicators Assessment
4.1. Equestrian Equipment Market Dynamics
4.1.1. Prominent Growth Drivers
Continued……………..
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