Top five companies involved in the manufacturing and distribution of avalanche airbags account for a significant revenue share of the overall avalanche airbags market. ABS Protection GmbH (now a SPIN Capital company), K-2 Sports (Backcountry Access), Mammut Sports Group AG, Arc’teryx and Black Diamond Equipment Ltd. – tier one manufacturers of avalanche airbags – collectively account for more than 40 percent share in the avalanche airbags market. Of these, ABS Protection GmbH and Mammut Sports Group AG are the top two players accounting for 13.2 percent and 10.2 percent share in the market.
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Increasing Avalanche Fatalities to Trigger Adoption of Avalanche Airbags
Rising fatalities associated with avalanche mishaps have caused major concerns among mountaineers and enthusiasts. This factor has pushed the use of various safety gears such as avalanche airbags. In United States, more than 925 fatalities due to avalanche mishaps were recorded during the 1951-2013 timeline, according to Colorado Avalanche Information Center. This count is likely to increase in the coming years on account of increasing utilization of backcountry, says Colorado Avalanche Information Center. Likewise, avalanche fatalities in Europe, in particular the Alps, have risen steadily. On an average, more than 26 individual fatalities occur every year in Austria alone, which has increased to 37 deaths.
Increasing Skiing and Snowboarding Participation Influencing Sales of Avalanche Airbags
There has been a steady increase in skiing and snowboarding activities across the globe, which is expected to translate into an increase in demand for avalanche airbags. According to NSAA (National Ski Areas Association), 2017-2018 (Q3) timeline reflected participation of about 9.2 million people in skiing and snowboarding million, which is likely to increase in the coming years. Likewise, in EU, participation in skiing is likely to cross 6 million by 2018 end owing to skiing championships held in the region. For instance, the upcoming 2018/2019 Audi FIS Ski World Cup in Austria has attracted more than 200 participants, which is expected to augur well for the growth of the avalanche airbags market.
Avalanche Airbags Cannot be considered as a Complete Replacement – A Possible Growth Deterrent
Uncertainties associated with avalanche airbags with respect to survival percentages continue to challenge avalanche airbags sales. During avalanche situations, there are certain situations where avalanche airbags operations fail, resulting in a higher possibility of avalanche fatalities. For example, if the user is at the bottom of a steep sided valley, an avalanche safety gear such as avalanche airbags would not be effective owing. Although avalanche airbags enable the user to stay on top of snow slab, there is a higher possibility of injuries occurring due to rocks and trees present on the slope. Against this backdrop, relative uncertainty lies with use of avalanche airbags that cannot be considered as a complete replacement for standard safety gear such as shovel, probes and transceivers. This factor is expected to challenge the growth of the avalanche airbags market.
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Competitive Landscape
The report on avalanche airbags market covers detailed portfolio of key participants involved in the manufacturing of avalanche airbags. The competitive landscape section of the avalanche airbags market report covers key aspects such as SWOT analysis, avalanche airbags product portfolio assessment, developments and key strategies. Companies such as ABS Protection GmbH, Black Diamond Equipment Ltd., and Arc’tyrex have been profiled in the report.
Companies in the avalanche airbags market are largely focusing on new product developments in a bid to enhance user convenience, experience and safety. For instance, Snowpulse has introduced new Highmark avalanche airbags that are incorporated with Snowpulse 3.0 deployment system. These avalanche airbags use both RAS (Removable Airbag System) and PAS (Protection Airbags System).
Black Diamond Equipment Ltd., has introduced Black Diamond Jetforce avalanche airbags that allow up to three deployments in one battery charge. These avalanche airbags feature high powered fans that inflate the backpack in 3.5 seconds.
Mammut Sports Group AG has introduced new avalanche airbags that are 2lbs lighter than most of the avalanche airbags in the market. Company’s 20L ultralight avalanche airbags offer enhanced convenience alongside improved protection against trauma.
BCA (Backcountry Access), a K-2 sports brand, has introduced small and light float speed avalanche airbags. These avalanche airbags are designed for fast backcountry skiing along with aggressive freeriding.
New acquisitions have taken place in the avalanche airbags marketplace, as new companies are entering the market by acquiring avalanche airbags manufacturers. For instance, SPIN Capital – a financial holding company – acquired 100% of ABS Peter Aschauer GmbH, a market leader in avalanche airbags sector. This acquisition by SPIN Capital was mainly to enter the sports business alongside promoting ABS brand name.
Market Structure
The avalanche airbags market is segmented in detail to include very aspect of avalanche airbags and covering all angles of the market. The avalanche airbags market has been segmented on the basis of capacity type, airbag type, activation type, system type, sales channel, application and region. By capacity, avalanche airbags are classified into small (<20L), medium (20L-35L) and large (>35L).
Avalanche airbags in terms of type are categorized into mono and dual avalanche airbags. In terms of activation, avalanche airbags are segmented by canister/cartridge and electric fan. By system type, avalanche airbags are categorized into integrated, base unit and removable systems. Applications of avalanche airbags are assessed including their use in skiing, hiking and adventure sports. By sales channel, avalanche airbags market is categorized into specialty stores, modern trade channel, sports variety stores, direct-to-customer and third party online channel. The market for avalanche airbags is assessed across regions such as North America, Latin America, Asia Pacific (APAC), Europe and Middle East and Africa (MEA).
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