Motorcycle Market: Expansion Strategies Set to Generate Substantial Revenue in the Near Future

Published: Fri Jan 04 2019


Despite of being a niche segment, the sports motorbike is foreseen to be a highly attractive segment in the motorcycle market. With affluent and sport savvy   customers seeking for differentiated products are being primarily targeted by the manufacturers of motorcycle market. Apart from sport bikes, another niche segment which is projected to flourish in the motorcycle market is electric scooter. Features in line with the concept of eco-friendly make electric scooters a highly desirable product in the motorcycle market. Also, rising prices of gasoline have added the much-required fillip to the growth of motorcycle market. Moreover, electric scooter segment is drawing hordes of attention in the motorcycle market by virtue of latest features added to amplify the product portfolio. With technological breakthroughs sweeping through the motorcycle market, manufacturers might pay attention to electric scooters segment foreseeing it be a lucrative one.

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Increasing fad for personal commute subsequent to rapid upturn in urbanization are slated to be one of the predominant factors fostering growth of motorcycle market. With sprouting populations across emerging economies such as India and China, motorcycle market is gathering significant momentum with regard to demand for motorcycles. In order to offer the desired performances and features, manufacturers in the motorcycle market are vying to introduce product innovations, which are in line with the dynamic customer specifications. As per a report published by Fact.MR on motorcycle market for the forecast period of 2018 to 2026 in which, the market is estimated to value around US$ 152,754.9 by 2026 end.

Comparatively higher fuel efficiency offered by motorcycles as compared to other automobiles is a preeminent factor influencing sales of motorcycles market. A driving experience without occurrence of mishaps is one of the top-priorities of prominent manufacturers in the motorcycle market such as Bosch. The company projects a drastic decrease in count of accidents on the back drop of integrating anti-lock braking system in motorcycles. Though various motorcycle assistance systems such as side view assist, motorcycle stability control (MSC), and ABS have been introduced to ensure a seamless and safe driving experience, the trail of bringing new safety features to the table in motorcycle market has still not exhausted.

Influence of APEJ is foreseen to be a Major Driving Factor in Motorcycle Market

The fast-paced APEJ region, primarily led by growing economies like India & China, is expected to be one of the giant growth contributors of motorcycle market in the coming years. Rising need for personal commute is expected to be one of the preeminent factors propelling growth of motorcycle market. With rapid expansion of APEJ, this region is forecasted to have maximum relevance with regard to growth of motorcycle market. With well-established manufacturing units in APEJ, the manufacturers in APEJ motorcycle market are looking forward to export to other markets. This is a reason why the key industry participants are required to account on important nations in this strategic region for procuring high benefits.

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Manufacturers in the motorcycle market are also forging ahead with focus toward development of highly compact and affordable motorcycles with enhanced appeal to cater to a wider range of demographics, which also include women and millenials. For instance- Harley-Davidson had introduced one of its highly cost-effective model - Street 500. This model was manufactured to cater to the newest specifications such as small engines. The aesthetic appeal of this product is one of its biggest plus points fostering its sales in the motorcycle market. Although the profit rationalities of compact motorcycles have been less remunerative, the sales have illustrated a promising spike in the motorcycle market.

The 250 cc segment is projected to be a lucrative with regard to demand in the customer marketplace. Even the 200 – 500 cc segment is quite attractive as it is poised to gain new heights down the lane. Bulging demand for motorcycles to facilitate intercity commute will continue to dynamize the growth of this segment in the motorcycle market. Moreover, manufacturers are indulging in mergers and collaborations in a bid to enhance their market stronghold and intensify their reach.

Additional Questions Answered

Our analysts go an extra mile in addressing all the possible questions essential for having a holistic view of the motorcycle market. Some of the additional questions, which have been taken care of in the report include-

  • Which product type of the motorcycle market is expected to witness stellar growth with the highest CAGR value during the forecast period?

  • What are a few magnificent product innovations reviving the growth of motorcycle market?

  • How are enhancements in battery technology complementing growth of motorcycle market?

  • Which cylinder capacity is predicted to gain major traction in the motorcycle market?


Competitive Landscape

In this section, the leading companies operating in motorcycle market are profiled based on several aspects such as their market reach, revenue shares, product developments, and many more. Some of the prominent companies listed in the competitive landscape of motorcycle market include Bajaj Auto Ltd., Bayerische Motoren Werke AG., Benelli QJ, Piaggio & C. SpA., Harley Davidson Motor Company Inc., Suzuki Motors Corporations, Honda Motor Co. Ltd., Hero MotoCorp Ltd.., Eicher Motors Limited., Yamaha Motor Co. Ltd.., KR Motors Company Ltd., and Chongqing Jianshe Motorcycle Co., Ltd.

Table of Content:

  1. Global Economic Outlook
    1.1. Global Automotive Industry Outlook

  2. Global Motorcycle Market - Executive Summary

  3. Global Motorcycle Market Overview
    3.1. Introduction
    3.1.1. Global Motorcycle Market Taxonomy
    3.1.2. Global Motorcycle Market Definition
    3.2. Global Motorcycle Market Size (US$ Mn & Volume (Mn Units)) and Forecast, 2012-2026
    3.2.1. Global Motorcycle Market Y-o-Y Growth
    3.3. Global Motorcycle Market Dynamics
    3.4. Supply Chain
    3.5. Cost Structure
    3.6. PESTLE Analysis
    3.7. Porter’s Analysis
    3.8. Forecast Factors & Impact Analysis
    3.9. Forecast Scenario
    3.10. Product Life Cycle
    3.11. Investment Feasibility Matrix
    3.12. Competition Matrix
    3.13. List of Component suppliers, Dealer/Distributors, Manufacturers
    3.14. Key Participants Market Presence (Intensity Map) By Region

  4. Global Motorcycle Market Analysis and Forecast 2012-2026
    4.1. Global Motorcycle Market Size and Forecast By Product Type, 2012-2026
    4.1.1. Adventure Market Size and Forecast, 2012-2026
    4.1.1.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
    4.1.1.2. Market Share Comparison, By Region
    4.1.1.3. Y-o-Y growth Comparison, By Region
    4.1.2. Cruiser Market Size and Forecast, 2012-2026
    4.1.2.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region


Continued……….

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