Auto Infotainment Market: Voice control – an Upcoming Development in Infotainment Systems

Published: Mon Feb 25 2019


According to Fact.MR analysis, demand for auto infotainment is expected to increase at a value CAGR of 6.4% during the period of forecast, 2017-2026. By end of the assessment period, sale of around 259,380 thousand auto infotainment units is expected. With integration of multimedia and smartphones in infotainment systems, multiple features have become possible, for instance, tracking systems, telematics and navigation that are revolutionizing the auto infotainment market.

As automotive sector continues with its shift towards mobility and software services, use of advanced electronics coupled with IoT integration has accelerated the development of in-vehicle entertainment systems. Bluetooth connectivity and traffic updates on a real time basis is just the tip of the iceberg. Advanced memory solutions specially tailored for auto infotainment systems provide extra storage space for rich multimedia and enhanced software applications. For example – Embedded Multimedia Card Device – it provides all features that support infotainment and navigation applications, for instance e-call, car radio, traffic monitoring, voice recognition and 3D maps.

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Automotive Grade Linux to Fuel Auto Infotainment Applications

Automotive Grade Linux (AGL) is accelerating auto infotainment applications, directing car makers towards connected cars. AGL collaborative project is connecting technology companies, suppliers and car makers to speed up the adoption and development of completely open software pile for connected cars. Car makers, for instance Toyota, are promoting activities associated with automotive grade Linux with a view to promote developments in auto infotainment systems.

Fact.MR analysis on auto infotainment market covers value projections of the market. According to the report, the adoption auto infotainment is anticipated to reach a value higher than US$ 36 Bn by end of the year of assessment (2026), with a volume CAGR of 6.0% during 2017-2026, fuelled by growing demand for advanced in-vehicle entertainment systems such as head-up display, connectivity systems and driver assistance systems.

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Players involved in manufacturing of auto infotainment are focusing on developing enhanced systems and are using prominent platforms to carry out their developments. For instance, Continental AG has come up with advanced 3D display that features topographical elements that are optically bonded. Harman International along with Daimler has developed augmented reality navigation system that will get incorporated in all Mercedes Benz A-class vehicles. This system offers turn by turn directions along with augmented reality visuals in order to keep drivers well informed and in control while driving autonomous or semi-autonomous cars. Major players involved in auto infotainment market are Delphi Automotive LLP., FUJITSU TEN LIMITED, Garmin Ltd., DENSO CORPORATION, HARMAN International and Continental AG.

Asia Pacific excluding Japan (APEJ) is anticipated to showcase increased adoption of auto infotainment systems. With growing automotive industry in this region coupled with increasing volume sales of modern cars, APEJ reflects high lucrativeness for auto infotainment manufacturers. On the other hand, sales of auto infotainment in North America are higher as compared to other regions
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