eMaximation Announces Release of Version 4.0 of MaxCommunicate and MaxCRM

eMaximation, provider of an industry-leading web-based sales and marketing automation suite, recently announced the latest upgrade, Version 4.0, to its flagship product.

[ClickPress, Mon Jan 16 2006] eMaximation, provider of an industry-leading web-based sales and marketing automation suite, recently announced the latest upgrade, Version 4.0, to its flagship product. The eMaximation solution includes the MaxCommunicate™ module to manage email marketing and prospect interaction and the MaxCRM™ module to manage the sales pipeline and sales cycle details.

The 4.0 release is focused on improving sales and marketing ROI for eMaximation clients by providing a comprehensive view of the sales process to sales managers and team members. MaxCRM includes eMaximation’s proprietary sales process dashboard, MaxPivot™. This real-time dashboard delivers information in a format that can be easily organized, reviewed, and reported. The 4.0 release provides users with one-click access to multiple custom data views including:

• lead conversion rate and cost information
• comprehensive sales pipeline figures
• detailed workflow progression

When utilized as part of a sales management process, the eMaximation solution can significantly reduce the manual labor required to track sales pipeline activity and produce sales reports. Greg Cory, President of eMaximation, commented that, “…the primary reason sales professionals have historically done a poor job of tracking their sales pipelines is because they have never seen the benefits of doing so. We have listened intently to our customers and as a result, MaxPivot was designed from the ground up to quickly and easily organize the information sales professionals need to maximize their team’s performance”.

For sales and marketing managers, the 4.0 release also includes a new advertising management feature that will track all advertising contract details including exposure timeframe, referral code and financial terms. This data can then be used in conjunction with sales pipeline information to calculate cost-per-lead and cost-per-acquisition amounts.

eMaximation focuses on providing a closed-loop sales and marketing solution that equips clients to tackle both current and ongoing industry issues such as:

• quantifying lead routing and conversion rates
• producing effective email marketing campaigns
• evaluating real-time sales pipeline information
• utilizing secure and reliable data

The 4.0 release further demonstrates eMaximation’s commitment to its customers and to the industry by producing a targeted solution that is quick to implement, easy to use, and very cost-effective.

About eMaximation

Founded in 1999, eMaximation provides an industry-leading web-based sales and marketing automation suite. With over 25 years of combined experience in business technology, consulting, and sales, eMaximation consistently delivers a superior email marketing and lead tracking system. In addition, eMaximation focuses on providing innovative CRM and sales automation technology to improve both efficiency and effectiveness of the sales process. eMaximation offers the optimal solution for both emerging and established brands. To learn how to maximize results in your sales process, call 800-990-8321 or visit www.emaximation.com.

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