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Noni is an evergreen tree which grows near the lava flows. It is generally found in Southeast Asia, Australia, India, and Pacific regions. Noni powder contains polysaccharides, antioxidants, amino acids, minerals and vitamins, which have many health benefits. The demand for noni fruit powder is maximum in North America and Europe and due to increasing geriatric population in APAC region the demand for noni fruit powder is expected to witness exponential growth across the globe.
Rising consumers’ demand for healthy and nutritional products is expected to increase the demand for noni fruit powder market. Noni fruit powder has disease prevention characteristics, such as cancer, diabetes and gout. Noni fruit powder also helps in proper functioning of liver and heart. Apart from these benefits, noni fruit powder also possesses anti-oxidant properties such as exerting anti-bacterial, anti-fungal and anti-psychotic effects. Hence, extensive health benefits of noni fruit powder are expected to widen the noni fruit powder market in the forecast period.
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The noni fruit powder also has various skin care characteristics. Due to the presence of anthraquinones in the noni fruit powder, it has certain stimulating effects on the skin preventing early wrinkle formation. Noni fruit powder smoothens the functioning of cell membrane due to the presence of proxeronine and essential fatty acids which, thereby, helps in restoring healthy skin.
Noni fruit powder market is expected to grow in the East Asian Countries, such as Japan due to the rising geriatric population. Noni fruit powder has certain therapeutic properties, such as anti-fungal and anti-bacterial properties, which helps in preventing arthritis and other bone-related diseases.
The noni fruit powder has high potassium content, which is not suitable for people allergic to potassium. High potassium content is associated with major health effects, such as absorptions and liver damage. Hence, lack of disclosure in the packaging along with less consumer knowledge can restrain the growth of noni fruit powder in the global noni fruit powder market.
North America dominates the global noni fruit market followed by Europe due to rising preventive health awareness and increasing health concerns. APAC region is expected to witness massive growth of noni fruit powder due to increasing health awareness and medical facilities. APAC region is native to the areas having abundant availability of noni fruits, hence increasing the demand across the globe, which would propel the export market of noni fruit powder in the APAC region. Japan is expected to become a significant contributor to the growth of the noni fruit powder market due to its rising geriatric population resulting in rising demand for noni fruit powder market in the East Asian region. Taking above factors into consideration, the global noni fruit powder market is expected to grow at a massive scale registering a significant CAGR in the forecast period.
Global Noni Fruit Powder Market Key Players
Some of the key market participants in the global Noni Fruit Powder market are:
- Terrasoul Superfoods
- Morinda
- BAREORGANICS
- Vigour
- Prime Herbonix Health Products Private Limited
- Iayur
- Genius Herbs
- Live Superfoods
- TerraVita
- Happy Healthy Me
- Other prominent players
The research report presents a comprehensive assessment of the Noni Fruit Powder market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to the Noni Fruit Powder market segments such as geographies, nature and end-use industries.
The Noni Fruit Powder market report covers exhaustive analysis on:
- Noni Fruit Powder Market Segments
- Noni Fruit Powder Market Dynamics
- Noni Fruit Powder Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
Regional analysis for Noni Fruit Powder Market includes:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East and Africa
- Emerging Countries
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments of Noni Fruit Powder. The report also maps the qualitative impact of various market factors on market segments and geographies.
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