Skin grooming encompass a wide array of skin care products intended for getting therapeutic and cosmetic benefits. They are functional in improving the health of the skin, treating a variety skin problems, and enhancing the overall aesthetics of the skin. Some of the key benefits that skin grooming products are expected to impart are sun protection, moisturizing, and anti-aging. Relentless research to develop new products with better performance and efforts to include natural ingredients underpin the various trajectories of the market.
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Skin grooming products have emerged as prominent category in the personal care industry for ensuring a proper care of the skin and treating a variety of skin conditions, notably acne, redness, and dark spots, among both men and women. The rising demand for skin grooming products such as creams and serums in combating the effects of aging in the adult population world over has been supporting the lucrativeness of the global market. A large number of products are used for cleansing and moisturizing the skin, especially the face. Over the few years, skin grooming market are targeting new demographics and occupying a greater role as cosmetics for skin-conscious consumers. Of particular significance is the role of skin grooming products in men’s daily skin care regimes.
The flux of skin grooming products with better performance and functions, coupled with robust product propositioning strategies, will prove pivotal to the expansion of the skin grooming market.
A variety of skin grooming products are regulated as drugs or both as drugs and cosmetics by prominent global regulatory agencies such as the U.S. FDA. Skin grooming manufacturers take care that the labelling information on shelf-life of their products conform to regulatory norms set up by these agencies. They are also focused on ensuring that newly launched skin grooming products are safe for human use. In recent years, consumers are broadly making discernible shift toward natural or organic ingredients in the personal care and cosmetics industry. These trends have also been favorable to the skin grooming market. To capitalize on these trends skin grooming brands frequently make products that carry certification of organic sourcing of the ingredients. Several of the organic skin grooming products hence adhere to certifications put forth by the Soil Association, a prominent organic certification body of the U.K. The adoption of this trend increases the credibility of the sourcing of the skin grooming products, thus opening new paradigms in the skin grooming market.
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E-commerce channels are rising in significance for skin grooming brands for ensuring a wider and easier accessibility of the products, particularly in emerging and developed markets. Prominent manufacturers of skin grooming products are leveraging the potential of online platforms to meet the current and emerging demand. These platforms are increasingly being adopted for a vast array of newly launched skin grooming products.
The report on the global skin grooming market presents insights into various aspects of the market dynamics and provide answers to several pertinent questions including:
- What role the demand for anti-aging creams play in the overall growth of the skin grooming market?
- What trends will underpin the lucrativeness of the demand in Asia Pacific excluding Japan (APEJ)?
- What can be deterrent to the rapid adoption of online distribution channels in the skin grooming market?
- What changes will shape the competitive landscape in key regional markets for skin grooming?
The report takes a closer look at various trends shaping the contours of the competitive landscape in the skin grooming market. It offers insights into the key strategies adopted and moves made by various players to either gain a foothold in the skin grooming market or consolidate its position. Top players in the skin grooming market include Colgate-Palmolive Company, Mary Kay Inc., Unilever PLC, The Estee Lauder Companies, Inc., Shiseido Co., Ltd, Kao Corporation, Avon Products, Inc., Johnson & Johnson Services, Inc., L'Oréal S.A., and Beiersdorf AG.
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