Laundry forms a core part of household cleaning chores world over. The rapid shift from hand washing to appliance-supported cleaning over the past few decades has put laundry cleaning products to the center stage to the home care industry. As more people long to derive value and efficacy in laundry practices, several evolutionary forces set in the laundry cleaning products market. Laundry cleaning products may consist of a large spectrum of products including detergent, whitener, and conditioner that consist of formulations to not only get rid of the dirt and grime but also ensure adequate care to the fabrics being washed. With populations, world over, focusing to save time on their daily laundry practices, the need for better and eco-friendly laundry cleaning products has intensified, in order to achieve sustainable laundry cleaning practices. The laundry cleaning products market is witnessing relentless urge by brand owners, especially in developing and developed nations, to develop improved formulations supporting these practices.
According to Fact.MR, the opportunities in the global laundry cleaning products market is attractive as it is forecast to reach a worth of US$81,000 Mn by the end of 2022. However, the market is likely to tread on the path of lackluster growth rate.
Over the past few years, the focus on maintaining a good shelf-life of fabrics has intensified, especially for high-value garments, thus boosting the laundry cleaning products market. This has propelled the demand for better and more versatile laundry cleaning products that are soft toward fibers and yarns. The growing demand for laundry cleaning products that inhibit discoloration and deterioration of textiles caused by microbes has gained substantial traction. The problem of biodegradation of textile fabrics is further compounded by hot and humid environments, hence the use of laundry cleaning products has increased in the home cleaning industry. The growing demand for laundry cleaning products for light fabrics is also an important determinant of its growth trajectory.
The automotive manufacturing industry has been witnessing considerable demand for laundry cleaning products. The demand for detergent builders for cleaning automotive fabrics has bolstered this end-use application in the laundry cleaning products market. The presence of calcium and magnesium builders in laundry cleaning products improves the cleaning performance.
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There is a substantial worldwide demand for laundry cleaning products in the hospitality industry. Laundry cleaning products are frequently used in the cleaning of bedsheets, towels, and pillow covers. With hotel chains increasingly focused on making these as key to unique representations of their brands in the hospitality industry, the demand for laundry cleaning products has received a shot in the arm. The rapid strides being witnessed by the hotel and hospitality industry in several parts of the world will keel fueling the laundry cleaning products market.
Manufacturers in the laundry cleaning products market are increasingly focused on using more ecofriendly ingredients. More sustainable formulations for laundry cleaning products use more organic and natural ingredients and at the same time reducing the toxic chemicals such as phosphates. Regulations put in place in various countries to reduce the amount of phosphates in laundry cleaning products is also boosting the market.
Laundry cleaning products contain chemicals formulated to remove various dirt, dust and stains from textiles in a variety of usage conditions and water conditions. They are used for a variety of purposes such as to remove soil, bleach and soften the fabric, and meet the conditioning requirement. Manufacturers and suppliers of laundry cleaning products are engaged in ecofriendly offerings. The industry search for formulations with improved secondary attributes has gained traction in the development strategies in the worldwide laundry cleaning products market. The advent of laundry cleaning products that enhance convenience for consumers is underpinning the lucrativeness of the market.
The report findings shed light on various aspects, including answers to the following questions such as:
- Does e-commerce channel holds disruptive potential in the laundry cleaning products market?
- What are the attributes on which manufacturers of laundry cleaning products are likely to focus to increase their product successes in mature markets?
- What are the strategies adopted by key players to tap emerging markets for laundry cleaning products?
- What macro trends will share the overall evolution of the laundry cleaning products market?
The report offers a detailed profiling of the key players and takes a closer look at their offerings in the laundry cleaning products market. The analysis also evaluates their key strategies to gain a stronghold in the laundry cleaning products market. Leading companies in the laundry cleaning products market are Nirma Ltd., Kao Group, Jyothy Laboratories, Church & Dwight Co, Inc., Unilever, and Reckitt Benckiser Group plc.
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