The Fact.MR research report lends significant insights and actionable intelligence of the eyelashes enhancing agents market. A systematic methodology and holistic approach are employed to conduct a thorough assessment of the drivers, restraints, opportunities, and threats affecting the growth of eyelashes enhancing agents market in the forecast period 2018-2027.
To acquire comprehensive information of the historical and existing growth parameters of the eyelashes enhancing agents market, a deep secondary research followed by a primary research has been conducted. The secondary research includes the study of trade journals, press releases, company annual reports, paid resources, and other publications, while industry and market heads were interviewed to carry out the primary research.
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In Brief:
Eyelashes enhancing agents market registered a CAGR of nearly 4.0% between 2013 and 2017.
Global sales of eyelashes enhancing agents closed in on US$ 280 Mn in 2018, and are estimated to record a Y-o-Y growth of over 5.0% in 2019.
The lead of North America in the eyelashes enhancing agents industry is here to stay, with revenues in 2018 estimated close to US$ 95.0 Mn. Sales of eyelashes enhancing agents in the region are sustained by high concentration of leading players in the region, and marked rise in adoption of cosmetic products among consumers.
Asia Pacific will remain the high growth market for eyelashes enhancing agents.
What are the Significant Growth Drivers of Eyelashes Enhancing Agents Market?
Growing prevalence of Blepharitis, which leads to eye inflammation and affects growth of eyelashes, has favored sales of cosmetic products among the increasing ‘look-conscious’ demographic worldwide, thereby driving demand for eyelashes enhancing agents.
The consumers shift towards natural therapies and treatments to prevent side-effects of the chemical-induced agents has led manufacturers to focus on offering a broad array of effective natural eyelashes enhancing agents.
Growing effectiveness and broad varieties of products that enable strengthening of brittle and drab eyelashes has been influencing developments and sales of eyelashes enhancing agents. Multitude offerings of eyelashes enhancing agents in the form of sprays, serums, and gels, which enable ease of application for consumers, has further favored the market growth.
Effective positioning of eyelashes enhancing agents on shelves of supermarkets/hypermarkets, and the advent of ecommerce has managed to gain substantial grounds for the market growth. Smart sales strategy adopted by manufacturers that include discounts, offers, and assured gifts have been leading to higher sales closures, thereby auguring well for the growth of eyelashes enhancing agents market.
The study finds that North America continues to be the leading market for eyelashes enhancing agents, with an overall revenues in 2018 estimated at nearly US$ 100 Mn. The higher economic vigor of consumers has made them more willing to spend on personal care products. In addition, several research institutes in North America are focusing on R&D investments for the development of new and advanced eyelashes enhancing agents.
According to the study, Asia Pacific Excluding Japan (APEJ) will be the high growth market for eyelashes enhancing agents, and is estimated to record a Y-o-Y growth at nearly 7% in 2019 over 2018. Growing opportunities in APEJ can be attributed to relatively greater inclination of consumers toward beauty products, which has complemented growth of the cosmetics industry in the region. Additionally, higher prevalence of eye inflammations, such as madarosis and blepharitis, has been contributing to sales of eyelashes enhancing agents in the region. .
The study opines that sales of eyelashes enhancing agents for repairing damaged eyelashes continue on an upward spiral, with revenues in 2018 estimated at approximately US$ 190 Mn. Patients with blepharitis or madarosis use eyelashes enhancing agents as a part of their treatment for eyelash growth, and to promote optimal lash health and vitality. In addition, increasing consumer shift towards products with natural ingredients has led to an exponential rise in the demand for natural eyelashes enhancing agents, in turn paving lucrative avenues for the market players.
Fact.MR’s study also offers a long-term forecast of the eyelashes enhancing agents market for the period between 2018 and 2027. The eyelashes enhancing agents market is projected to exhibit a CAGR of over 5% through 2027.
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