Sales of smart TV sticks are likely to remain concentrated in the developed regions of United States, given the high purchasing power parity of individuals in the country. However, emerging economies of Asia Pacific excluding Japan (APEJ) region, such as China and India have showcased high inclination toward adoption of smart TV sticks. The report forecasts that by end of 2028, the demand for smart TV sticks in China is projected to grow at a meteoric pace with its sales volume crossing 6 million units.
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Segmentation by Video Support
- Non-4K
- 4k and above
The sales channel segmentation includes the sales and revenue of smart TV sticks generated through the various modes of distribution. The sales channels have been analyzed prudently to cover all formats of distribution so that none of the revenue sources is missed out. Third party online channels are offering the highest sales to the smart TV sticks market.
Segmentation by Sales Channel
Third Party Online Channels Direct to Customer Online Channels Franchised Electronics Outlets Independent Electronics Outlets Modern Trade Channels The smart TV sticks study offers segmentation for six geographies and encompassing 23 countries across the globe. The selection of countries have been done in terms of total sales generated from each country. The segment-wise analysis have been given in each of the six regions. North America has been the key market for smart TV sticks accounting for over 40% share; however, its share is expected to decline, as its lost share will be gained by APEJ, and Europe in the coming years.
Segmentation by Region
- North America
- U.S.
Canada
Renascent competition between major players has been witnessed in the smart TV sticks space. With growing technological advancements, novelty in smart TV sticks has led to development of competitive products. Big giants such as Roku, Amazon and Google are involved in new product developments with a view to shun competition and gain hold. The fierce competition in the smart TV sticks landscape has resulted in these players touting smart TV sticks at reasonable rates, yet packed with advanced features that an individual seeks. However, not stopping in product development, players are further inducing new makeovers. For instance Roku’s options such as Roku Expree and Express Streaming Stick have been re-fabricated with new makeovers that has boosted power along with neat booting features.
Overall, the market for smart TV sticks has portrayed a positive outlook and is expected to grow at an optimistic speed in the coming years, offering new growth opportunities for players. Contact Fact.MR to know more captivating insights on the smart TV sticks topic.
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