Third Party Online Channel Grows Rapidly as Discount Deals Combine with Convenience in Pilates Equipment Market
Attractive discounts and increasing home gym trend are prime fillips responsible for the soaring sales of fitness equipment through the online sales channel. Prominent players in the pilates equipment market are collaborating with popular e-commerce platforms to increase exposure of their product offerings. In addition, companies in the Pilates equipment market such as Merrithew Corporation, Stamina Products, Inc., Peak Pilates and Balanced Body have a strong online presence that serves both branding and e-retailing purposes.
Pilates as a Rehabilitation Tool - Beneficial Results to Create New Opportunities for Pilates Equipment Market Players
Use of Pilates as a rehabilitation tool has been around since the past few decades, however, recently, demand for Pilates equipment has increased in rehabilitation programs owing to their perceived as well as proven benefits. A review study carried out at the Macquarie University, Australia, in 2017 has observed that Pilates has been beneficial in the majority of clinical trials while leading to effective outcomes, especially in reducing pains and disability.
Following the clinical benefits, a number of establishments such as Pilates rehabilitation centers specifically for injury rehab programs have been observed. Dissemination of knowledge regarding the beneficial effects of Pilates in rehabilitation programs, especially in effectively addressing and mitigating the effects of musculoskeletal disorders and other health conditions have increased the demand for Pilates equipment in rehabilitation centers
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 ‘Boutique Studios’ Fuelling Sales of Pilates Equipment as Millennials Prefer Personalized Fitness
Increasing preference for customization is transforming the global fitness landscape wherein boutique studios are highly sought-after for their on-demand and personalized nature of workout plans. Growing emphasis on personalization has, in turn, led boutique studio players to offer services with higher experiential factor and smaller and focused workout sessions.
As millennials account for a larger share in the health club membership across the world, demand for personalized workout experience is here to stay. Amidst the growing popularity of yoga and Pilates, boutique fitness is highly embraced by millennials who are willing to make a considerable investment in fitness and seek the best workout experience.
Along with the personalized Pilates sessions, growing ‘Instagrammable’ nature of boutique studios is spreading the popularity of Pilates. In addition, socializing nature of the boutique studio helps members to achieve results faster, in turn, driving the demand for Pilates equipment.
Pilates Equipment Market Remains Highly Fragmented, Tier 3 Companies Hold over 60% Market Share
Pilates equipment marketplace is marked by the presence of a large number of small market players who cater to the demand from local health clubs and fitness centers. The Tier 3 companies are leveraging effective marketing strategies, such as innovative product offerings to strengthen their regional and domestic market presence. Successful penetration of small players in the local Pilates studios and home studios can be attributed to their economical offerings that target budget-conscious consumers.
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