Creative energies unleashes ‘Rat On The Run’

A new web based company, Rat On The Run, is launched, marketing exclusively designed t-shirts for men and women.

[ClickPress, Thu Jul 17 2008] Motivated by the desire to produce less commercial work uncompromised by the whims of clients and committees, Ben Williams, a graphic designer, now launches a new web based company, Rat on the Run, marketing exclusively designed T-shirts. Working mostly on branding projects, Ben found he was becoming increasingly frustrated by the sometimes shallow and superficial nature of the industry and sought ways of escaping the rat race. Soon his endeavours had inspired the company’s name and found him a medium for his creative energies.

“Like many, I could have relocated to Cornwall and become an artist” says Ben, “but I needed my work to be far more direct and graphic and I have always loved the ability of T-shirts for providing this.” Ben believes that T-shirts are the most democratic of mediums for communicating ideas, opinions or simply taste. “Anyone can find a T-shirt that expresses themselves or their view and if they can’t, they can take a marker and create their own.”

Rat on the Run’s website, www.ratontherun.com, caters for both men and women, selling the T-shirts on-line. Screen printed onto quality garments, the iconic designs are a mix of simple typography, visual puns and sometimes thought provoking slogans, but steers away from crass humour and anything deemed to be too commercial. As the number of designs increase and the range of clothing extends, the aim of Rat on the Run is to become a recognised brand, whilst still retaining it individuality and expressive style.


For hi-res images please go to: www.ratontherun.com/press.html
For more information, please contact Ben Williams.
Email: press@ratontherun.com