Kofax Ninja Commercial Yields Over 1 Million YouTube Views

EMG's in-house production of a Kofax Image Products' commercial has impressively generated buzz across over 1 million YouTube viewers.

[ClickPress, Wed Jul 23 2008] A commercial from Earthbound Media Group’s (EMG) award-winning viral video campaign for client Kofax Image Products has generated more than 1 million user hits since its online premiere on May 19, 2008, on video sharing website YouTube.com. To date, the Kofax Ninja ad has produced 1,065,871 views and was ranked by the Google-owned online video destination as the #46 “Most All Time Viewed” video for the Science & Technology category.

The online commercials were produced in-house by EMG’s innovative team in order to promote the features and benefits of the software manufacturer’s specialized scanning software dubbed Virtual ReScan (VRS). In hopes of increasing brand awareness via word-of-mouth, the series would eventually lead the way by setting the precedent for Kofax’s online viral marketing campaign.

“We’re thrilled to have generated more than a million views in such a short time,” explained EMG Lead Content Developer Amanda Vande Brake. “This tremendous achievement simply showcases how fun and creative EMG really is while serving our client's message in an effective way. We’re truly proud that with our tight budget and deadline, we produced an instant hit with a significant return on the client’s investment.”

With its foundation in filmmaking and video production, EMG carefully planned a creative strategy that would instantly gain momentum across a broad online audience. Incorporating comic relief with a problem-solving theme, the 6 unique video spots feature two recurring business professionals who rely on VRS to solve their day-to-day conundrums caused by absurd office horseplay.

In the featured spot, the ninja role-playing office employee accidentally makes a mess of his coworkers’ reports. He frantically gathers the disheveled, torn and damaged documents and immediately rushes them to be scanned, hoping to preserve the originals. Instantly, the crumpled papers are scanned and corrected by the VRS software. The maxim “when sweet ninja skills aren’t enough” used at the end of the commercial was added to further elaborate on the Kofax product’s problem-solving capabilities even when the going gets tough.

To see the spot for yourself, check out what all the buzz is about by visiting http://www.youtube.com/watch?v=_BVdFxLBS14 today!

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About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

About Kofax

Kofax is the market leader and de facto standard in capture application software, device connectivity and image processing. Since their founding in 1985, Kofax has been the leading innovator in the conversion of unstructured documents and data into reusable electronic business information. Their products pioneered the concept of PC-based document image processing, focusing on PC-based hardware that accelerated the scanning, viewing and printing of high-resolution document images. Kofax also led the industry with cutting-edge development tools that simplified the integration of document image processing into software applications.

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