JumpTap Signs Contract with Wmode

Partnership offers integrated white-label mobile search and mobile specific content solutions to carriers and subscribers

[ClickPress, Wed Feb 08 2006] JumpTap, Inc., a pioneer in the development of innovative, carrier-centric mobile search solutions, announced today that it has entered into a partnership with Wmode Inc., a provider of Mobile Content Distribution Services for content providers, mobile operators, and media and brand companies. Under the agreement, JumpTap and Wmode will collaborate to deliver customized mobile search and content solutions to mobile carriers, including a Canadian carrier, the first in its market to launch a mobile search solution.

JumpTap’s partnership with Wmode, which distributes mobile content on a managed-service basis, will enable carriers to provide their subscribers with access to multiple content databases from multiple content providers. This partnership allows wireless subscribers to quickly and easily find and purchase products to personalize their handsets - such as ringtones, video images and wallpaper. Using Wmode’s existing relationships with its large community of content publishers and developers which includes the best names in the industry, the partnership will allow searches of not only carrier-deck content, but also off-deck content. Consequently, the two companies’ pre-integrated systems will allow carriers to create additional revenue from increased content purchases and sponsored key words and categories.

“Our partnership with Wmode gives carriers a powerful integrated search and content solution and opens up a wide range of content for wireless subscribers,” said Dan Olschwang, JumpTap’s chief executive officer. “By providing carriers with their own branded search box to place on mobile devices, JumpTap helps them provide their subscribers a quicker and easier search solution, specifically designed for the carrier’s mobile content.”

In operation for five years, Wmode’s ClearMode service is the industries most comprehensive service for the recruiting, provisioning, merchandising, delivering and billing of content on mobile devices. The inclusion of JumpTap’s sophisticated mobile search technology into the service enhances ClearMode’s discovery portfolio by allowing consumers to find deeper and less current content very quickly and easily.

Initially available in French and English, the JumpTap mobile search solution maintains a carrier’s look and feel and ensures that the carrier brand is prominently displayed during the mobile search experience. The JumpTap solution includes a pure-mobile user interface, mobile-specific search engine, and keyword sales program that enables carriers to capture significant new revenue streams from third parties, such as advertisers and content providers.

“JumpTap has quickly established itself as an innovator in the emerging mobile search space,” said Dennis Woronuk, President and CEO, Wmode. “We are pleased to work with JumpTap as they provide an easy way for subscribers to find and purchase more digital content. But we also see mobile search as the way for subscribers, carriers and advertisers to get more value from the mobile experience.”

Increased subscriber satisfaction
The JumpTap search solution increases user satisfaction with the mobile search experience. The user interface returns suggestions with only a few letters entered, reducing query entry times and returning more content from fewer clicks. Tuned to accept abbreviations, misspellings and SMS lingo, the user interface and search engine return highly relevant results while enabling carriers to increase content revenue and capture advertising revenue from user-selected sponsored links.

About JumpTap, Inc.
Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s comprehensive solution couples an intuitive user interface and mobile-specific search engine with a search marketing model that pays carriers for search success. JumpTap provides carriers, advertisers and subscribers with the industry’s most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.

About Wmode
Wmode operates ClearMode®, a Mobile Content Distribution Network that facilitates the management, control, delivery and payment of wireless Internet media. Wmode offers a suite of technologies and services on a managed service basis that enable mobile operators, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to valued consumers. ClearMode enables rapid deployment of new and innovative revenue-generating services using a secure distribution network through which mobile operators, media and brand companies work in partnership with content providers.

Wmode, founded in September 2000, is a privately held company with offices in Calgary and Toronto, Canada and Bern, Switzerland. Further information about Wmode can be found at www.wmode.com.

Media contact:
Peter J. Gorman
Topaz Partners
Phone: 781-388-7900, x230
Mobile: 617-669-4329
Email: pgorman@topazpartners.com

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