Continuing Organic Trends in Wine and Winery Brands

Recent studies by ID International in Chico, California show consistent upward trends in brands of organic wines across California, both in numbers of new brand releases, and in popularity of organic brands with consumers.

[ClickPress, Thu Feb 09 2006] Environmentally sound growing practices are nothing new to an industry so dependent upon the quality of the land, and the statistics show organic wine barnds are in an industry currently growing 20% on average a year, over the past four years. As an example, Fetzer Vineyards in Hopland, California continutes to set the standards in fully-sustainable organic farming practices, and the result is one of the most pleasant and consistent organic wine selection available in the wine growing regions of California.

In an interview with the partners of ID regarding the recent organic wine studies, Web Architect Alex Sorger said: “We are currently seeing the World Wide Web as being more significant to the organic wine industry here in California, as the really successful brands are utilizing the best nature of the Web; that of imparting information about organic wines and sustainable practices in a really positive light… and when done right, the Web can assist in building organic brands with higher effectiveness than brands that, by their nature, have no real information to impart more than advertising.”

ID International’s Design Director Mathew Jacobs then stated: “We’re also seeing that the growing popularity of organic wines here in California is growing across other related regional food industries as well such as olive oil, breads, cheeses, and even beer. ID is ready to assist any of these industries with our brand design and idea development capabilities.”

They both then encouraged all to visit their site to find out more. ID International is a branding agency, developing both print and web systems to build brands of high effectiveness worldwide. You can currently review ID International’s web site at: www.identity-international.com

As organic wine brands get more popular here in California, only time will tell if the worldwide wine markets follow the current local trends here in the Western USA.

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