Airwide Solutions Launches Intelligence Tool for Mass Mobile Messaging

Provides the missing data that marketers need to prove effectiveness of direct marketing to mobile phones

[ClickPress, Mon Feb 13 2006] Airwide Solutions, a global leader in mobile infrastructure software, today announces Airtrends, a monitoring and intelligence tool that provides the most comprehensive view of mobile messaging traffic. Airtrends enables mobile operators and application service providers (ASPs) to accurately target specific groups and prove the value of using mobile networks for marketing and direct mail.

By 2008 89% of major brands will use text and multimedia messaging to reach their audience, with nearly one-third planning to spend in excess of 10% of marketing budgets on the medium, according to a new independent survey conducted by Vanson Bourne, on behalf of Airwide. The survey shows that, despite enthusiasm to adopt mobile marketing, growth is still inhibited by the lack of supporting information to manage and optimize marketing programs. More than half (55%) of responding brands are unsure how to reach specific target audiences via mobile campaigns and 58% are unsure about how to implement and measure an SMS campaign. The Airtrends tool is uniquely positioned to provide this information along with the necessary depth in campaign evaluation that brands desperately need.

Jay Seaton, chief marketing officer of Airwide comments: “High penetration and widespread acceptance of mobile messaging services have resulted in valuable new marketing and direct mail opportunities for brands and ASPs which is, in turn, creating a significant revenue opportunity for mobile operators. Airtrends allows businesses to maximise this potential by turning simple messaging data into serviceable business analysis to better understand customer behavior, optimise message delivery and drive profits.”

Airwide Solutions' tool provides a comprehensive overview of messaging traffic, including quality of service reports, analysis of revenue per application, classification of markets as well as abuse or fraud reports. The service provides a tangible analysis of mobile operators’ networks which allows ASPs and corporate users to select networks based on business proposition rather than price alone.

Airtrends is also able to detect abnormalities in traffic, automatically creating reports to help mobile operators control fraudulent activities such as reverse-charge fraud, abuse of the network or unauthorised spamming activities.

Jay continues: "Access to improved business analysis will provide our users with significant savings. Better information means improved messages, service and customer management – all of which lead to better use of existing resources and, importantly, reduced costs.”

About Airwide Solutions
Airwide Solutions is a global leader in providing mobile infrastructure software to enable, enhance and ensure mobile communications more than 70 wireless operators worldwide. Airwide Solutions was founded in 2004 following the merger of Schlumberger Messaging Solutions (MSG) and Taral Networks. Airwide Solutions has a rich tradition of innovation; it sent the first commercial SMS (short message service) in 1992 and deployed the first A2P (application-to-person) MMS push gateway in 2004. Airwide’s mobile security products secure more than 200 million mobile devices globally. Airwide Solutions has regional offices in England, Canada, Australia, Singapore and the United States. For more information on Airwide Solutions, please visit www.airwidesolutions.com.

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For further information please contact:
Americas Europe
Peter Gorman, Topaz Partners Sarah Baldry/Mairi Drysdale, HotWire
Email: pgorman@topazpartners.com Email: mairi.drysdale@hotwirepr.com
Tel: +1 781-388-7900, x230 Tel: +44 (0) 20 7608 4630

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