Wild Heart Ranch, Inc. Not Attending Toy Fair This Year; Company Focusing Online and in Specialty Ma

Online and Independent Retailers Can Find Toy and Book Manufacturer Online at www.WildHeartRanch.com

[ClickPress, Tue Feb 14 2006] www.WildHeartRanch.com, Wild Heart Ranch Inc., a children's toy and publishing company that has won multiple toy awards and has received numerous positive reviews for its line of books and toys has decided to break tradition this year and not attend and present at the annual Toy Fair in New York. The Company is currently a member of the Toy Industry Association, but has decided based on changes in the toy industry, consumer trends and buying trends, to target online and specialty retailers.

The Company's theme, “Wild Heart Ranch’s Children’s Books Need to be Put in Your Heart, Not on the Shelf” caters to a consumer demographic that will search for and find the unique gifts online and in independent specialty stores.

The unique combined elements of light, magic and branded stars and moons on the plush toys identify Wild Hearts' award winning lines in the marketplace. Wild Heart Ranch Children's Books and Toys Empower Children and Support Education on Endangered Animals. From saving wild horses and endorsing seahorse conservation, to educating children and adults about the critically endangered wild Bactrian camel that may hold a possible cure for cancer, our products are designed from the heart. The Company encourages parents to read and share these books with young readers to improve their reading skills and teach valuable life lessons.

The Company's line was recently featured in EMagazine.com in a section for "TOOLS FOR GREEN LIVING, Resources for Eco-Awareness and Action" at: http://www.emagazine.com/view/?3016

Consumers, librarians and retailers can access the numerous reviews about Wild Heart Ranch's unique style of children's and family books and toys. Book reviews for the following children's book titles: ‘Bradford and the Journey to the Desert of Lop’, ‘The No More Night Mares, a Dream of Freedom’ and ‘I Sea Horses, From Sky to Sea’ can be found at: http://www.wildheartranch.com/toysBooks/tb_reviews.htm

Online retailers currently featuring the Wild Heart Ranch Books and Toys include Wal-Mart, Amazon, Barnes and Noble, Chapters, Horsetoys.com and many more: http://www.wildheartranch.com/toysBooks/tb_onlineStores.htm

Take Advantage of our Store Locater: http://www.wildheartranch.com/toysBooks/tb_storeLocations.htm

About Wild Heart Ranch: www.WildHeartRanch.com, www.ISeaHorses.com, www.FavoritePetStories.com

Wild Heart Ranch, Inc. www.WildHeartRanch.com is a publishing, entertainment and toy company that creates and licenses non-violent toys and products based on original ideas, stories, and characters. The 'Lucky Stars Collection', The 'No More Night Mares', 'I Sea Horses' & 'Desert of Lop' brands are all properties of Wild Heart Ranch.

For more information contact
Toll Free: 1.888.889.9213

Callan Van Zant: sales@wildheartranch.com

Maria Rawlings: maria@wildheartranch.com