Tri-Line invests £7.5m in reseller channel

Tri-Line, the call-logging people, are to invest £7.5.m in the indirect reseller channel as part of their 10 year plan to lead the European CTI market.

[ClickPress, Mon Feb 27 2006] Tri-Line, the call-logging people, are to invest £7.5.m in the indirect reseller channel as part of their 10 year plan to lead the European CTI market.

The London-based company has achieved 167% growth in the past year with sales of its TIM Professional and TIM Enterprise call management products and has seen over 35% of rival vendors’ resellers join Tri-Line in the past eight months.

Expansion continues in 2006 with the purchase of a second London office, new training and demo facilities, a new reseller programme, new branding and innovative marketing campaign plus a range of all-new products to be launched this year.

Kay Tobin, commercial director of Tri-Line, says: “Unlike others who view the CTI market only as a means of extracting unjustifiable amounts of money from resellers and customers alike, Tri-Line continues to invest heavily – in our own company, in new products and in our reseller channel.

“In addition to our existing development studio in The City, Tri-Line’s new £1.2m Tower Bridge facility will more than meet the demands of our rapidly-expanding reseller channel and provide a solid foundation from which to increase our position as leaders in the call-logging market.

“Privately funded, we are working to a 10 year business plan that is based on the solid growth we are generating in a sector that has, traditionally, been driven by legacy products and out-dated thinking. Tri-Line is changing all that – and creating a whole new market.”

Contact
Kay Tobin
Commercial Director, Tri-Line
9-10 Telfords Yard, The Highway, London E1W 2BS
Tel: 0207 265 2600
Email: ktobin@tri-line.com
Web: www.tri-line.com

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