IDC End-User Survey Shows European Businesses Preparing for Widespread Mobile Device Deployment in 2

From: IDC
Published: Tue Apr 19 2005

IDC End-User Survey Shows European Businesses Preparing for Widespread Mobile Device Deployment in 2005

LONDON, April 18, 2005 - Business commitment to mobility and specifically the adoption of mobile devices in Western Europe showed significant progress in 2005, according to recent survey findings from IDC. The lingering economic uncertainty and emphasis on essential hardware renewals that characterized 2003/2004 have been replaced by increasing consideration of mobility as a concept that is central to IT strategy. Business penetration of converged devices (smart phones and telephony-enabled PDAs), handhelds, and wireless networks increased substantially, and indicators further provide an optimistic outlook for adoption over the next 18 months.

While the standalone handheld remained the most common hardware element in company mobility strategies, converged devices demonstrated a visible increase in adoption, reinforcing the market's evolution towards converged voice and data solutions.

"The economies of experience, familiarity, and confidence consolidated in the deployment and integration of standalone handhelds with company IT infrastructure, combined with declining handheld ASPs, ensured the PDA remains the most widely adopted device. However, increasing visibility and confidence in the application capability and security protocols of converged devices will continue to drive smart phone penetration in 2005/2006," said Geoff Blaber, IDC research analyst, European Mobile Devices.

IDC's analysis of purchase intentions in 2005/2006 suggests that mobile device penetration, in particular of smart phones, will increase substantially in 2005 and 2006. The identification of established intentions concerning mobility suggests that many companies are ensuring mobility is firmly established within IT strategy, with comprehensive security protocols, prior to widespread implementation of devices over the next 18 months. IDC further notes that this is complemented in 2005 by a variety of solutions available to the IT manager.

"The growing range of mobile hardware and software/middleware, which together enable a practical mobile solution, is increasing the flexibility available to the IT decision maker in the implementation of a tailored, integrated solution in 2005. Improvements in security, integration, compatibility, user experience, and increasingly cost are driving mobility across a wider proportion of the organization," said Andrew Brown, IDC program manager, European Mobile Devices.

In the wake of heightened consideration of mobility and an increase in device adoption, IDC's business user survey further identified that application usage is maturing. Advances in device specifications/performance, increased adoption, and the central integration of mobility into an IT strategy all served to drive application usage beyond personal information management. Demonstrating consistency with the survey's finding of an increased commitment to mobility, IDC also identified growth in the volume of companies possessing a WLAN, with a large proportion planning rollouts in 2005 or 2006.

The study, Business User Spending Intentions - European Mobile Devices 2005 (Doc #JS02M), presents the results concerning mobile devices (encompassing handheld devices, smart phones, and mobile phones) from its survey of 1,000 European IT decision makers. Recommendations are made regarding the requirements of IT directors from vendors and predictions of how architectures will develop over the coming years. To find out more about this research contact Program Manager Andrew Brown on +44 (0) 20 8987 7209, email Alternatively contact your local IDC office.

About IDC
IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

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For more information, contact:
Geoff Blaber
+44 (0)20 8987 7193

Andrew Brown
+44 (0)20 8987 7209

Company: IDC
Contact Name: Mathew Heath
Contact Email:
Contact Phone: +44 20 8987 7107

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