Specialmoves calls for full service agencies to outsource specialist interaction design

From: Specialmoves
Published: Tue Apr 19 2005

Specialmoves, an independent interactive design agency, is championing the move for full-service agencies to outsource the process of interaction design to specialist agencies. While this ensures the return of high-quality design to the interactive industry, it also frees full service agencies to focus on what they do best; client management, strategic marketing expertise, media and developing creative concepts.

Darrell Wilkins, Managing Director of Specialmoves, comments, "It does not make sense for full service agencies to try and manage every process. Full service does not mean you have to be all things to all people; in fact, outsourcing high-end production is an established way of working in the TV and advertising industries."

Specialmoves believes that the specialism of pure, high-end production requires skills and programming techniques that would prove uneconomical for full service agencies to invest in for a few campaigns. 3D animation, realtime interactive 3D and multi-user environments require a heavy investment to produce TV, or better, quality projects for the web.

Wilkins continues, "Production quality really matters; it forms the user experience, and can positively influence and affect clients’ results. This requires specialist skills, programming techniques, technology and an investment in hardware that is just not economical for most digital agencies. Moreover, it requires experience and expertise in the interaction design field. Interaction is an exchange that rewards the user with something that will delight and inform and it is this understanding that makes us experts at what we do."

As part of the process to champion outsourcing for quality production, Specialmoves has appointed the PR specialists, immediate future, as its retained PR agency.

Wilkins continues, "The immediate future team specialises in raising the profile of companies in the digital industries. The team’s insight and knowledge of interaction design will ensure that our key communications are delivered to the right people."

Specialmoves provides its clients with high-end production values, and work directly with clients and agencies, including Miller Bainbridge, Ship of Fools, Tribal DDB, Glue and Euro RSCG.

Editor’s notes

About Specialmoves
Specialmoves was launched in 2000. Primarily working with agencies and a few clients direct, the company has evolved to provide high-end production services to the interactive industry. There are no other companies offering a pure production facility. Specialmoves leads its services with an in depth knowledge of interaction design, strong visual design, quality technical capability and production offerings beyond that normally found at agencies and in-house at clients.

Delivering a specialist part of the bigger process in online activity, the company is a full production partner to agencies and clients, offering extra capacity for in-house teams. Specialmoves is an expert in creative interaction design and currently has 8 staff.

Direct clients include Ship of Fools, Domestic and General, Bernard Hodes and MTV

Agency Clients include Tribal DDB, Glue, Euro RSCG, Miller Bainbridge, Grand Union, and Tonic


Anna Vickerstaff
immediate future Ltd.
0845 408 2031

Company: Specialmoves
Contact Name: Anna Vickerstaff
Contact Email: pressoffice@immediatefuture.co.uk
Contact Phone: 0845 408 2031

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