Service Net and DirectBuy partner to offer extended service plans to members

From: DirectBuy Corporate Office
Published: Sun Jan 25 2009

DirectBuy members now have the opportunity to purchase Extended Service Plans that will provide them with coverage and protection for up to five years on hundreds of brand-name consumer electronics, fitness equipment and major appliances. The Extended Service Plans will also provide members with coverage for power surges, power spikes and mechanical failures, as well as a program that may reimburse members for food losses on refrigerators and freezers. Most products covered by Service Net’s Extended Service Plans are also available for onsite repair, where applicable.

DirectBuy offers consumers thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 700 top manufacturers and their authorized suppliers. At 160 showrooms throughout the United States and Canada, DirectBuy members enjoy a comfortable, welcoming setting and design center where they finally have the financial control of buying direct.

"We are focused on enhancing the relationship between DirectBuy and their members to maximize the value of the relationship," explained Service Net’s President Chris Smith. "We’re confident in the positive impact we can make – and look forward to several great years of service to DirectBuy’s membership base."

Founded in Louisville, Kentucky in 1996, Service Net has grown rapidly into one of the nation’s top service contract and warranty marketing companies, and now underwrites and administers extended warranty program for many of the world’s most recognized brands and their respective product lines. Many companies now turn to Service Net for flexible and innovative service solutions because of their expertise in not only building brand loyalty, but also in creating unique programs to meet their clients’ needs.

"DirectBuy’s offering of Service Net’s Extended Service Plans reinforces the value we offer to our members. An extended service plan provides the member with the peace of mind that if they have a product failure, there’s a support organization to address it," explains DirectBuy Vice President of Operations John Meyer. "Just as we enable DirectBuy members to buy their appliances and electronics at manufacturer-direct prices, we now offer Extended Service Plans at those same direct prices, and the savings are considerable."

To assist members with their home renovation projects, DirectBuy also offers access to interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishings, Home Improvement, Flooring, Entertainment/Outdoor, and Accessories. Additionally, members benefit from the use of a children’s play area, café and a member’s lounge to relax while shopping.

DirectBuy members also have access to renowned designer Christopher Lowell. Lowell has designed twelve room settings – created exclusively with products available through DirectBuy – using his Seven Layers of Design. An innovative approach to home décor, The Seven Layers of Design keeps homeowners on budget and from feeling overwhelmed by their project.

Service Net
SERVICE NET is a service management company focused on enhancing the relationship between their clients and their customers to increase brand loyalty and maximize the lifetime value of their relationship. They deliver a full range of industry-leading service solutions including warranty management administration, extended service programs, customer service support, service network management, claims processing services, and service contract underwriting. Service Net provides these services for a variety of manufacturers, retailers, buying groups and distributors and currently support over five million consumers worldwide. Service Net serves several Fortune 1,000 companies in the consumer electronics, home appliance, PC products, and HVAC industries.  Headquartered in Jeffersonville, Ind., the company maintains sales offices in Denver; Hartford, Conn.; and Irvine, Calif. For more information, please go to

DirectBuy Membership
Consumers who are interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s unique business model. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

To request a "Free Insider's Guide to Buying Direct" and a Visitor’s Pass to learn more about the superior value and benefits of a DirectBuy membership, call 1-800-DIRECTBUY or visit

About DirectBuy
For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting or

Company: DirectBuy Corporate Office
Contact Name: Sara Shragal
Contact Email:
Contact Phone: 219-736-1100

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