Synchronica Signs Up Entel PCS as First Operator in Latin America

From: Synchronica plc
Published: Tue Jan 27 2009

Synchronica plc, the international provider of mobile email and synchronization solutions, has won a key contract in South America with leading Chilean mobile operator Entel PCS. The agreement, Synchronica's first win in the region, will enable Entel PCS to launch a mass email solution called Email Movil to subscribers, an affordable instant email (push email) and synchronization service that works on a broad range of mobile phones in use today.

Entel PCS has a 43.4 percent revenue share of the mobile market in Chile [1] and almost six million subscribers. Synchronica's push email and synchronization solution supports Entel PCS's stated aim of focusing more on value-added services as a way of increasing overall subscriber revenues and improving customer loyalty.

This agreement represents the first win for Synchronica's strategic partner Brightstar. Brightstar was appointed in February 2008 to promote Synchronica Mobile Gateway in high-growth regions, such as Latin America.

Carsten Brinkschulte, CEO of Synchronica comments: "The agreement with Entel PCS, a major player in the South American market, represents a key milestone for Synchronica. By offering this innovative push email service that works on almost any handset, Entel PCS can accelerate mobile email adoption rates, resulting in higher ARPU over time."

Rodrigo Baudrand, Business Solutions Manager of Entel PCS adds: "We share a common view with Synchronica that value-added services, such as mobile email, represent the future for our business. We are continually looking to provide our customers with life-enhancing value-added services that raise ARPU and improve customer loyalty, and with the Synchronica Mobile Gateway we have a simple and easy to use email solution that will help us do just that."

According to a recent report by IE Market Research [2], the level of wireless penetration in Chile will continue increasing to reach 103.2 percent during 2010. This will be the second highest wireless penetration level in Latin America after Argentina (108.9 percent during 2010). The number of total subscribers in Chile will increase from a projected 15.8 million to 17.7 million in the forecast period 2008-2010.

[1] Source: IDC / Entel, September 2008
[2] Source: Research and Markets 2008: 2Q08 Chile Mobile Forecast, 2008-2010

* Key contract win for Synchronica in Latin America
* First contract win borne out of relationship with strategic partner Brightstar
* Entel PCS to launch push email service based on Mobile Gateway in Chile in Q1

About Entel PCS
With almost six million subscribers, Entel PCS leads the main financial, brand, and service indicators in Chile and was awarded with the Frost & Sullivan prize for the Best Mobile Service Provider 2007 in Latin America. Entel PCS is part of Empresa Nacional de Telecomunicaciones S.A., the largest telecommunication company in Chile that provides mobile, data and IT, and internet services, local and long-distance telephony services (together with related services). Entel also has operations in PerĂº and is listed on the Chilean stock exchange (Bolsa de Comercio de Santiago) under the ticker symbol ENTEL. Its headquarters are located in Santiago, Chile. More information is available at

About Brightstar
Brightstar Corp. is a global leader in customized distribution and supply chain solutions for the wireless industry. Headquartered in Miami, Brightstar operates sales, distribution, and manufacturing facilities in 50 countries on six continents, providing the largest global reach for its customers. Brightstar was named a Global Growth Company by the World Economic Forum, an exclusive list of 142 companies recognized for being visionary and fast-growing businesses that have exceptional executive leadership and are redefining their respective industries. The company provides solutions to more than 30,000 network operators, MVNOs, retailers, resellers, and independent agents around the world and also represents the world's leading wireless manufacturers. The company exceeded USD 4.8 billion in gross revenues in 2007. For more information, please visit

About Mobile Gateway
Synchronica's Mobile Gateway provides carrier-grade push email and synchronization services for virtually all mass market feature phones and smartphones being used by subscribers today. It is based on the dominant open industry standards Push IMAP (LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar synchronization and works with the built-in email and synchronization clients found in more than 1.5 billion phones. The new email-to-SMS functionality expands its reach to virtually every phone in use today. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services, such as AOL or Gmail. For business users, it provides a unique zero footprint architecture where users simply register their devices and instantly start to receive corporate email on their phone without requiring additional connectors behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus Domino, and Sun Java System Communications Suite.

About Synchronica
Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway and the device backup solution Mobile Backup. Based on industry standards, Synchronica can reach the built-in email and synchronization clients of more than 1.5 billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.

Synchronica recently acquired AxisMobile and is set to become the leading player in mass market mobile email and synchronization middleware. The enhanced Synchronica Mobile Gateway will offer the most comprehensive multi-protocol mobile email solution in the market today, introducing email-to-SMS and email-to-MMS, as well as WAP and XHTML gateways. Document transcoding will add the ability to display a large variety of attachments, such as Word, Excel, and PowerPoint on standard feature phones.

Headquartered in England, Synchronica has a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at
For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Synchronica plc
Royal Tunbridge Wells, Kent
Tel: +44 1892 552 780
Fax: +44 1892 552 721
Mob: +44 7977 256 412
Company: Synchronica plc
Contact Name: Nicole Meissner
Contact Email:
Contact Phone: +44 1892 552 780

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