International Sports and Media Group Signs Licensing Agreement with 2005 Champion Dutch Soccer Team,

From: GroupWeb EmailWire.Com
Published: Tue Apr 26 2005

LOS ANGELES -- International Sports and Media Group, Inc. (OTCBB:ISME - News), a sports and news marketing communications firm, is pleased to announce today an exciting new licensing agreement with PSV Eindhoven (PSV) of Holland, champions of the 2005 Dutch Casino Eredivisie, to create a line of energy drinks branded towards the team and its supporters. The agreement will see ISME market, distribute and sell PSV Energy. PSV Energy will be sold at Philips Stadium and select retail outlets throughout Eindhoven and suburban areas.

Yan Skwara, President of International Sports and Media Group, Inc., said, "This is an exciting contract for our company and our shareholders. PSV this past weekend was crowned the 2005 League Champion in Holland and is currently in the semi-finals of the UEFA Champions League, one of Europe's most coveted soccer championships. The energy drink market is a 10 Billion-Dollar market worldwide and ISME has identified a niche in focusing on building brand name energy drinks for top flight Professional soccer clubs worldwide. PSV Energy will be marketed throughout the city and we are currently in talks with a number of distributors and retail outlets to carry the drink. The deal can see millions of cans sold utilizing both the fan base and its strong corporate support in the Eindhoven area. ISME believes the deal can bring millions in revenue in total, which will benefit PSV as well as ISME shareholders."

Skwara continued, "We will build a following for the drink using a local marketing firm which will assist in promoting PSV Energy including the use of the teams logos and players images as per the licensing agreement on point of sales posters, and PSV Energy life size displays. The bottom line is PSV fans want to support the club and at the same time they want a drink they can enjoy and so PSV Energy is a perfect fit. We think over the next twelve to eighteen months this can equate to several million in sales of the product considering the fact that the fan base is extremely loyal and we have an excellent tasting product to offer."

Arne van Breugel, Manager of Merchandising and Image Rights stated, "We are very thrilled to introduce a PSV Energy Drink together with International Sports and Media Group. We are trying to introduce new products for our fans every year and this is off course a product we have never had before. We want the PSV fans to experience PSV by drinking the Energy Drink. By drinking it, they also support the club."

About International Sports and Media Group, Inc:

International Sports and Media Group, is a sports and news marketing communications firm focused on increasing brand awareness using its expertise in the sports and media sectors, with services including marketing, product development, branding, corporate communications, public relations, hospitality, sponsorship and the new Premium Text Messaging Sport and Media marketing programs from Smart SMS. For more information on the Company, please visit or

International Sports and Media Group, Inc. (OTCBB:ISME - News) is a fully reporting issuer.

About PSV Eindhoven

The Eindhoven Football Club PSV was founded on 31 August 1913, at the end of a large Philips sports feast marking the 100th anniversary of Dutch independence. In the history of PSV great players like Romario, Ronaldo and Ruud van Nistelrooy have appeared for the club. The biggest success season was 1987-1988. This season PSV won the Dutch Championship, the Dutch Cup and the European Cup I, also called the 'Treble'. Also this season PSV has been very successful. PSV has reached The Dutch Cup final and semi-final of the UEFA Champions League and are on the verge of the Dutch Championship. For more news and information of PSV, you can visit

Forward Looking Statements:

Certain statements in this news release may contain "forward looking" information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.

International Sports and Media Group, Inc.
Yan Skwara, 858-488-7775 x204
Contact PSV
Arne van Breugel, 31 40 2505461

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