A Custom IDX Integration Enhances the Search Function on Realtor Betty Plashal’s Website


Easy-to-use IDX tools save real estate professionals and their clients time, by speeding up and simplifying the online property search process.



[ClickPress, Tue Apr 21 2009] Long and Foster Real Estate’s Betty Plashal has chosen to join the rapidly expanding amount of real estate agents and broker’s giving their websites an advantage over their competition, by incorporating a custom IDX solution. Plashal’s clients in Sterling, Virginia and its surrounding areas can now view hundreds of the most current property listings that the Metropolitan Regional Information Systems MLS (MRIS) has to offer. This innovative Internet Data Exchange (IDX) technology extracts raw listing data details from the MRIS and formats them onto Plashal’s site, therefore clients can view this information in an organized and easily searchable manner.

Unique search categories such as: basic, advanced, map, address and listing ID, offer clients a plethora of resources to help navigate their online real estate search. Once the home seeker has browsed through these search functionalities, they can then be quickly and easily linked to email property details, contact the listing agent for more information, print a flyer, schedule a showing, view photos and large photo galleries, pinpoint their desired location on an interactive map, and even calculate likely mortgage payments.

Not only is IDX Broker software valuable to her clients, but to Plashal as well. Via and administrative login page, Plashal has the ability to create a truly custom and personalized website. The capabilities to edit her custom CSS and global wrappers, enable her to create a unique branding throughout her site, and choose which search options will be available to her clients. She is also provided with information regarding when properties are added or removed from the MRIS, when prices increase and decrease, as well has the ability to view traffic reports detailing which pages on site are being viewed most often. Each of these tools help Plashal to run a more efficient and organized online real estate business.


About Betty Plashal
“Better Plashal started her real estate career with Long and Foster Realtors in the 1970s, shortly after the company was formed. In her first year with the Long & Foster, Betty was named ‘Rookie Agent of the Year.’ She has been the company´s Top Producing Agent who during her career has sold/listed nearly 4,000 properties. Betty has received more than one hundred awards and letters of recognition, including being named the ‘Salesperson of the Year’. She consistently ranks as a leader in the Dulles Area Association of Realtors and has served as a director for the association for five years.”


About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.

Company: IDX, Inc.


Contact Name: Cara Anderson

Contact Email: cara@idxbroker.com

Contact Phone: 800-421-9668

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