Go GREEN with Runaware's TestDrive Online Software Demos

From: Runaware™
Published: Thu Apr 30 2009

Today Runaware, the announced that in conjunction with Earth Day they are celebrating the fact that their TestDrive Online Demo system is a green marketing solution. Now more than ever software companies are making huge efforts to reduce their carbon footprint. From using recycled packaging materials for their products to altering their corporate culture with the promotion of energy saving and recycle guidelines to follow in their offices. These energy and material saving activities are also being made in the way companies market their services and products by turning to the internet as their primary media choice to get information out and to sell to the masses.

One such company that has been helping to make selling software easier for those in the software industry is Runaware. Runaware, a South Florida based company, has a uniquely "green" alternative for software companies trying to get full version demos of their software to potential customers. Their flagship solution, TestDrive, lets software vendors demonstrate their products to thousands of visitors over the Web in a. The solution enables prospects to interact with the vendor’s fully-featured product, yet without loading the software onto their personal PC or desktop.

This is great news for many software vendors who send out hundreds to thousands of costly trial CDs a month. With CD trials, harsh chemical inks are used in printing, paper and plastic are used in packaging, petroleum and metals are used in CD production and the carbon footprint is further increased when these CDs are shipped to potential customers. The use of TestDrive aids software vendors’ efforts to produce less trash since a demo of their software can now be offered online instead of sending a mailed version. Not to mention that there is the added benefit that these software companies have the advantage of knowing when someone is trying out their software instead of simply sending out a trial CD and then waiting to hear back from that customer once they get a chance to install the software on their own time. TestDrive online demos offer instant access to software in real time at a lower price compared to both CD and download trials.

Industry leaders such as Microsoft and Sage Software already use TestDrive to advance their "green" mission. However TestDrive is quickly becoming an ideal green marketing choice for many small ISVs (Independent Software Vendors) as well. TestDrive helps them to save thousands of dollars per prospect while and at the same time reducing their ecological impact.

For more information about Runaware, TestDrive online demos or how TestDrive is a green marketing solution, visit www.runaware.com.

About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

Jayson Gehri
6360 NW 5th Way
Suite 203
Ft Lauderdale, FL 33309
Company: Runaware™
Contact Name: Jayson Gehri
Contact Email: pr@runaware.com
Contact Phone: 954-302-5340

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