Jerry’s Subs and Pizza, a “fast-casual” eatery with over 100 Washington area locations, has selected Real Magnet, a leading e-mail marketing and deliverability company, to supply the technology for it’s corporate e-mail marketing efforts.



[ClickPress, Tue May 03 2005] Bethesda, MD -- May 4, 2005 -- Jerry’s Subs and Pizza, a “fast-casual” eatery with over 100 Washington area locations, has selected Real Magnet, a leading e-mail marketing and deliverability company, to supply the technology for it’s corporate e-mail marketing efforts.

Jerry’s will use Real Magnet’s e-mail marketing application, MagnetMail, to power e-Club Jerry. e-Club Jerry is Jerry’s newly launched electronic customer-loyalty program that rewards participants with discount coupons, member-only specials, and other benefits.

“We are continually looking for new ways to drive revenues, reward our customers and to strengthen the Jerry’s brand,” said Dana Siller, Director of Corporate Marketing. “In Real Magnet, we’ve found a partner who provides industry leading technology and shares our commitment to excellence.”

MagnetMail’s new Campaign Tool was a key factor in Jerry’s decision. The tool allows clients to schedule actions to take place in MagnetMail - such as sending a message or adding filtered recipients to a group - on a regularly timed basis. Moreover, multiple actions can be grouped together to create automated, self-sustaining campaigns. Jerry’s will use the Campaign Tool to create campaigns that automatically send discount coupons to all e-Club Jerry members on their birth date.

Real Magnet’s reputation as a permission-based e-mailer, as well as its status as a Bonded Sender, also were key to Jerry’s decision.

About Real Magnet

Real Magnet is a Bethesda, MD-based e-mail service provider and application development firm. More than 500 corporations, non-profits, publishers, and hospitality firms use the company’s flagship e-mail marketing solution, MagnetMail, for their e-mail, fax, and e-survey broadcast needs. The American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International (HSMAI) have selected MagnetMail as the e-mail marketing solution of choice for their members. MagnetMail is for the exclusive use of permission-based marketers. Real Magnet is privately held and was established in 2000.

About Jerry’s Subs and Pizza

For more information about Jerry’s Subs and Pizza visit www.jerrysusa.com

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Company: Real Magnet
Contact Name: Betsy Reese
Contact Email: breese@realmagnet.com
Contact Phone: 301-652-4025

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