Arborjet Goes Blue…Blue Jay becomes company’s Official Mascot

From: PR Works
Published: Fri May 19 2006


Arborjet, providers of environmentally responsible, revolutionary tree health care solutions to control insect pests and diseases, has adopted a feathered friend as their company’s mascot. The Blue Jay, credited with propagating the U.S. with Oaks among other trees after the ice age by transporting tree seeds in their mouth, is heralded as Arborjet’s hero.

Thousands of years ago, after the last (Wisconsin) glacier began retreating to the North and climate conditions improved (due to the refuse along the bluffs of the Mississippi River Valley) trees began to migrate north. The rate of tree migration northward was dependent upon the size of tree seeds and the mode of the seeds’ travel.

According to a scientific paper published in American Naturalist, biologists observed that some oak trees traveled north faster than others. It was found that Cyanocitta cristata, the large song bird known as the Blue Jay, with the ability to carry as many as four tree seeds in their beak at once depending upon the size of the seed, is responsible for this movement. The Blue Jay has been recognized as the most important long-distance carrier of acorns, sometimes carrying a single seed as much as 200 miles.

"The scientific findings are very interesting. Many of us enjoy watching our bright blue feathered friends, but have no idea how much they contributed to tree propagation in North America. It’s truly remarkable and as Arborists, we intend to honor the Blue Jay by appointing the bird as our mascot," noted Peter M. Wild, Certified Arborist and CEO of Arborjet.

Arborjet – Revolutionary Plant Injection System
Arborjet specializes in controlling exotic, invasive insect pests and diseases in trees.
Founded in 2000 by Peter M. Wild, Certified Arborist and owner of Boston Tree Preservation (Winchester, Mass.), Arborjet has a fully staffed laboratory and field research team dedicated to providing tree care professionals with the best products available and continually striving to improve upon their excellence.

The company promotes tree health care through the use of proactive intervention with products for arborists that address and promote nutrition and control within the same formulation Arborjet is responsible for devising a minimally invasive technology (known as the Arborjet trademarked Microinfusion System) in response to the threat of New England’s insect infestation of the Hemlock Woolly Adelgid, which threatens a $500 billion industry.

With a mission "to bring the injection industry into the 21st century to preserve the natural and urban forest and promote agricultural health in an efficient and environmentally friendly way", Arborjet provides environmentally friendly, injection plant solutions that minimize wounding and control invasive insect pests and diseases that threaten natural and urban forests.

Arborjet is headquartered at 99 Blueberry Road in Woburn, Massachusetts. For more information, contact the company Toll Free at 1-866-ARBORJT (1-866-272-6758) or visit their website at www.arborjet.com.


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