launches Chinese website

Published: Tue Jun 16 2009, the leading hotel booking site, has launched a new local language site in China. The site, accessible via or, offers local currency pricing and payment methods.

The new China site is part of the company's continued roll-out across the Asia Pacific region, following the launch of local sites in Japan, Korea, Hong Kong and Taiwan in 2008. The site is also supported by Chinese speaking call centre specialists, catering specifically to Chinese travellers.

The new site will offer Chinese customers more than 6,000 domestic hotels in nearly 400 cities across China and a total of over 100,000 hotels around the world, including New York hotels, and Rome hotels.

Nigel Pocklington, the VP of Global Marketing at, commented: "The launch of the new site is part of's continued roll out across the Asia Pacific region. The region is an emerging market for online travel and we are aware that local language sites are the key to unlocking these countries' full potential. Chinese travellers will be able to search an extensive range of hotels all over the world with many deals and promotions always on display."

Over time, there will be an increasing amount of localised hotel content on the site and travellers will be able to post and read user reviews in their local language., part of the Expedia group, currently operates 53 global sites including 32 sites in 25 languages across EMEA.

- ends -

About is the global hotels specialist. As part of the Expedia group, which operates in all major markets with dedicated staff, offers more than 100,000 quality hotels worldwide including a wide range of London hotels and Edinburgh hotels. If a customer can find the same deal for less on a prepaid hotel, will match it. also has access to one of the largest hotel contracting teams in the industry, negotiating the best rates for its users, plus user-contributed reviews of its properties. Travellers can book online or by contacting the multi-lingual customer service centres. is an operating company of Expedia, Inc. (NASDAQ: EXPE)., Wake Up Happy and the logo are either registered trademarks or trademarks of, LP, a subsidiary of, in the US and/or other countries.

For more information or an interview with a spokesperson, please contact the press office team:
Alison Couper
42 Earlham St
Covent Garden
020 7019 2360
Contact Name: Alison Couper
Contact Email:
Contact Phone: 020 7019 2360

Visit website »