The Harley Medical Group reports on nipple surgery trend

From: Harley Medical Group
Published: Mon Jul 13 2009

The Harley Medical Group has revealed that the number of nipple correction surgical procedures carried out has risen 30% year-on-year.

Mr Riccardo Frati, surgeon at The Harley Medical Group, appeared on GMTV to discuss nipple correction surgery with Lorraine Kelly. He said: "There are nipple surgery options out there and a minority of women seek to change the size or shape of their nipples through reconstructive surgery purely for cosmetic reasons. Another option, nipple elevation, involves the nipple being raised above its existing level to enhance its appearance and make the breast look more pert.

"At The Harley Medical Group we can also resolve the retraction of nipples, which can be a problem for women who want to breast feed.

"Patients having Breast Augmentations will often find their nipples will remain erect for a while after surgery though after a time the nipples will return to their normal state."

As rumours abound that Victoria Beckham has had a breast reduction, The Harley Medical Group has reported that the celebrity trend for smaller, more natural looking breasts, is increasingly popular amongst women coming into the Group's 26 clinics. 75% of women who have had a Breast Augmentation at The Harley Medical Group in the last six months opted to go up just one or two cup sizes. Reflecting the less-is-more attitude now taken by many celebrities including Jordan and Ulrika Jonsson, women are opting for a more 'real' look.

Liz Dale, Director at The Harley Medical Group, said: "Over the last year we have seen a definite move towards smaller, more natural looking breast shapes across both our reduction and augmentation business. Look-at-me, statement décolletage is definitely becoming less popular. This could in part be due to the global trend we have seen in a lot of consumer areas for taking a more subtle approach to personal presentation."

All patients considering cosmetic surgery should ensure that their surgeon is trained and registered in the GMC Specialist Register as a Plastic Surgeon and ensure that their first consultation is carried out by a medical professional.

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About the Harley Medical Group:
The Harley Medical Group is the UK's largest cosmetic and plastic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK, with over 435,000 patients treated to date.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques to the UK and Irish markets, such as Aesthera PPx, Laser Hair Removal, Cool Touch Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group's Medical Advisory Committee, as being suitable for application by the Group's fully trained and specialized Plastic Surgeons, Doctors and Treatment Nurses.

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Company: Harley Medical Group
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