Superbreak reveals growing trend towards London nano breaks

From: Superbreak
Published: Thu Jul 16 2009

Superbreak, the short break specialist, has revealed an increasing trend towards the 'nano break' in London. During the last six months, the operator has reported a 32% increase in bookings for one night leisure stays in London, compared to the same period in 2008. As 'staycationing' (holidaying in the UK rather than abroad) continues to grow in popularity, this new trend of grabbing 24 hours away is bringing new visitors to the capital.

Currently one of the travel industry's buzz words, the nano break (or micro break as it is also known) is a one night stay where people try and pack as much into to a visit as possible. Seen by many as a money saving alternative to longer holidays or trips abroad during the economic downturn, the nano break is adding to the popularity of many 5 star hotels in London, as well as the city itself.

Ray Jones, marketing director at Superbreak commented: "With budgets tight and time short due to work pressures, we have seen a significant increase in people booking one night trips to budget hotels in London. Whilst those who live further away in cities such as the Cardiff, Newcastle and Edinburgh continue to come for the traditional two or three night short break, those who live a little closer can easily visit for one night. Clients are snapping up hotel bargains. London seems to be the destination of choice simply because there are so many things to do and a lot of it is free of charge."
Superbreak offer over 150 low-cost London hotels with value add-ons including rides on the London Eye, tickets to all top West End shows, rock and pop packages at the O2 Arena and optional rail travel from all UK mainline stations. 

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc, a publicly quoted leisure company whose share price can be found in most major UK newspapers, or at

Based in York, England, Superbreak specialises in booking 2-5 star hotel accommodation throughout Britain for the leisure traveller, including Edinburgh hotels. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

Today more than 1.5 million customers enjoy short breaks from Superbreak which include theatre breaks, theme park and attraction breaks and luxury breaks

For more information, please contact:
Madeleine Roast
Magnetic PR
12 - 50 Kingsgate Road
020 8547 4006
Company: Superbreak
Contact Name: Madeleine Roast
Contact Email:
Contact Phone: 020 8547 4006

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