Adestra announce launch of today¡¦s best email marketing system

From: Adestra Ltd
Published: Thu May 12 2005

Oxford UK ¡VAdestra, the UK based digital marketing agency, today announced the official launch of their new email marketing system- Adestra¡¦s Message Focus. Web based, it has been developed in consultation with Adestra¡¦s clients including Oxford University Press, T&F Informa, and Trailfinders. It is the only system designed for advanced email marketers and following an initial soft launch, is being used by many B2B and B2C marketers to manage all aspects of their email marketing program.

Announcing the launch, Steve Denner, Director of Adestra said ¡§Adestra¡¦s unique approach to working with clients is to really understand their individual email marketing needs. Combining this deep insight with experience gained working with within email marketing for over 5 years, has allowed us to develop Adestra¡¦s Message Focus- today¡¦s best email marketing system and the only one designed for advanced email marketers.¡¨

Following an initial ¡¥soft¡¦ launch early this year, Adestra¡¦s Message Focus is now being used by marketers within many leading B2B and B2C companies to manage their email marketing program. The main features include:

„X Message creation: simple editors to create messages quickly
„X Flexible data management: handle your data to fit with your marketing database
„X Campaign optimisation: improve the performance of your messages
„X Reporting and refinement: learn from your campaigns both tactically and strategically
„X Campaign management tools: save time and increase your productivity

Henry Hyder-Smith, Managing Director of Adestra commented ¡§a client recently described us as ¡§an extension to his marketing team¡¨. The consultation with our clients that powered the development program behind Adestra¡¦s Message Focus reflects this and it contains many features as a direct consequence of their individual requests. We¡¦ve made a commitment to continually evolve it too, to ensure that we continue to help our clients reach their email marketing goals, now and into the future¡¨.

Adestra are exhibiting on stand 50 at the forthcoming Online Marketing Show, 8-9th June in London. As part of their email marketing clinic providing useful, practical feedback to show attendees, they will be demonstrating the full breadth of Adestra¡¦s Message Focus¡¦s features.

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About Adestra Ltd
Fast, responsive and knowledgeable

Adestra Ltd are a digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Serving the marketing and content fulfillment needs of clients in many markets including publishing, entertainment, travel and charities, Adestra are relied upon by the key players in both B2B and B2C marketplaces for bulk or highly targeted individual campaigns.

The Adestra Message Focus email service is today¡¦s best email marketing system and is the only one designed for advanced email marketers.

Adestra¡¦s product and corporate information is located at

Press Contact:

Paul Crabtree
Marketing Director
Adestra Ltd

Holywell House, Osney Mead, Oxford, OX2 0EA
Tel: +44 (0) 1865 255 244
Fax: +44 (0) 1865 255 241

About the Online Marketing show
The Online Marketing show is takes place 8 - 9 June 2005 at The Royal Horticultural Hall, Westminster, London. For more information please go to

Company: Adestra Ltd
Contact Name: Paul Crabtree
Contact Email:
Contact Phone: 01865 255 244

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