Custom IDX Broker Enables Clients to Search MLS Listings on Realtor Dave Roberts Website

Dave Roberts with Healdsburg Sotheby’s International Realty has chosen to employ IDX, Inc. to not only advance and improve the search function of his real estate website, but to also create a much simpler and more pleasant online property search experience for his clients. Residing in Healdsburg, California, Roberts is an active member of the Bay Area Real Estate Information Services MLS (BAREIS), therefore potential home buyers in the Northern California area will now be able to browse an abundant amount of property listings and details, provided by the BAREIS, and all without ever being redirected from Roberts site.

Basic, advanced, map, address and listing ID search options enable home seekers to perform an easy and efficient real estate search, all the while eliminating the time and hassle of viewing properties that do not match their search preferences. The most comprehensive of the search functions, the advanced search, gives potential home buyers the resources to view all aspects of their real estate desires including: view, driveway, number of rooms, pool, scenery, exterior, heating/ cooling system, flooring, roof type and neighborhood, aiding in narrowing their results, in efforts to find their ideal home. Consumers may opt to save their search preferences and receive automatic email alerts the moment a property matching their specifications becomes available on the BAREIS.

An administrative login dashboard gives Roberts the means to control every aspect of his real estate website. He has the ability to edit his custom CSS and global wrappers, creating a unique branding throughout each page of his site. Roberts has access to traffic reports, detailing which pages on his site are being view most frequently. He can also create dynamic title tags and custom XML codes, increasing his listings visibility, as well as their chances of being syndicated to popular real estate search engines. Each of these administrative resources aide Roberts in managing his online business more efficiently.


About Dave Roberts
"I started Sonoma.net in 1995 as a web design and marketing company. This site, a directory and community site serving all of Sonoma County, remains and is what I love doing. Our goal is to fill the information niches that Google and the Yellow pages don’t cover and to add a personal flavor to the information that tells you more than an address or a date. Outside the virtual world, I’m a Realtor with Healdsburg Sotheby’s International Realty."


About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.