Strategic Guru’s Chief Brainstormer Guest Speaker at Social Media Webinar

From: Strategic Guru
Published: Wed Aug 26 2009

Strategic Guru Inc., a Triangle-based marketing and communications firm, announced that Chief Brainstormer Carolyn Rhinebarger was a guest speaker addressing social media marketing strategy as part of’s webinar entitled Creating a Web 2.0 Marketing Strategy held on Tuesday, August 25th.’s interactive webinar was presented by Learning Content Network and Brainshark and discussed social media marketing practices, including the use of e-mail, webcasts, on demand e-learning and social media applications like Facebook, Twitter, Blogs, LinkedIn and YouTube. Key topics included setting goals and measuring social media marketing as well as how to incorporate webcasts, rich media tutorials, courses and presentations into the effort.

Rhinebarger, a seasoned marketer with in-depth experience in social media marketing techniques, contributed her expertise on developing and implementing marketing strategy using social media. The over 200 webinar attendees gained insight on the five steps to develop a successful social media strategy and learned about the differences between traditional and Web 2.0 marketing.

Rhinebarger is the author of numerous articles on marketing and has been featured in Business Leader Magazine, Growing Wealth magazine, and national radio and television. Her company, Strategic Guru, utilizes new and innovative communication tools to execute successful marketing strategies that have led businesses to significant sales growth through marketing.

"There is growing interest in social media marketing but some businesses don’t understand how to leverage its power or capture competitive advantage through its use," says Rhinebarger. "This talk provided information on how to use social media as part of an overall marketing strategy and, very importantly, how to measure its impact."

According to Dr. Jim Hanlin, Chief Marketing Officer for Training Industry, Inc. and co-presenter on the webinar, "Integrating Web 2.0 technologies and tactics into a comprehensive corporate marketing plan is critical in today's world. Feedback from our audience was extremely positive on our approach to using websites, e-announcements, webinars, and social media tools to 'get found' and to drive people to online knowledge-based resources designed to communicate the value proposition and expertise of an organization. The program was one of the highest rated that we have ever delivered."

The webinar was recorded and is available for viewing on the Learning Content Network here

About Strategic Guru
Strategic Guru is a marketing and communications firm that provides full service support for the planning and execution of marketing tactics. They assist businesses to better establish brand identity and name recognition through image and message consistency. Through powerful, targeted marketing messages, Strategic Guru is able to create interest and stimulate inquiry. For more information, contact Carolyn Rhinebarger at 919-459-4200 or email or visit

About is the world’s leading portal for searching and accessing information about the training industry. With cutting-edge information organized and aggregated into several learning communities, the portal spotlights the latest news, articles, case studies, best practices, and product and supplier information from and about the training industry.

Company: Strategic Guru
Contact Name: Carolyn Rhinebarger
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Contact Phone: 919-459-4200

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