Commercial producer and recording artist Scott G (The G-Man) strongly supports the personal mixing seen in such clubs as the UK's Playlist as a way to get new music to more listeners around the globe.
[ClickPress, Mon Feb 21 2005] They call it iPod culture, personal music mixing, or DJ-for-a-day, and independent recording artist The G-Man is all for it. "There are clubs like Playlist in London where music lovers can bring in their iPods with a 15-minute mix of songs and hear them through a big sound system," G-Man notes. "I think it's a great way for people to hear new music and hope more artists support it."
Jonny Rocket of www.ipod-dj.com, which runs Playlist, says that iPod culture "encourages a sense of diversity in the music-loving audience." Rocket thinks that this new format will help "propel music sales beyond anything ever seen before. And we really like the idea of harnessing a personal technology such as the iPod in a way that transforms it into a collective, social activity such as Playlist," Rocket adds.
G-Man agrees, saying "iPod culture is so good at letting music tracks bounce from listener to listener around the world. The other neat thing is that people choose songs in a wild kind of 'shuffle' format, leading to great juxtapositions of songs. There hasn't been anything like it since the late Tom Donahue created underground radio in the sixties. If you look at Donahue's playlists or hear airchecks from KMPX in San Francisco, you see some extraordinary musical transitions, and that's what iPod culture is bringing back."
Scott G, recording as The G-Man, has his 4th album, SONIC TONIC, coming this March on Delvian Records and on Apple's iTunes. He is also owner of commercial production firm G-Man Music & Radical Radio in Los Angeles, where he has completed voiceover and music compositions for Verizon Wireless, Goodrich, The Auto Club, Micron, NASSCO and many others.
A member of the National Association of Record Industry Professionals (www.narip.com) and The Recording Academy (www.grammy.com), Scott G also writes about music for the Immedia Wire Service and MusicDish. In addition to iTunes, his music is on the Web at www.delvianrecords.com, www.myspace.com/thegman, and www.gmanmusic.com.
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