Animal Online Store Goes Live

Animal, the freesports apparel brand, is proud to announce that the new Animal E-Store has now gone live.

The E-Store will stock one of the widest selections of Animal products available in the UK including extensive clothing ranges as well as watches, footwear, luggage, eyewear and accessories.

Animal has taken the decision to launch an online store as e-tailing is the fastest growing form of shopping and is proven to have become an essential part of Animal customers' lives.

Animal CEO Kevin Keaney said: "I am delighted that with the launch of the Animal E-Store our loyal customers across the UK will now be able to access a full range of Animal merchandise 24/7. The benefit of shopping at the E-Store will be its ability to offer Animal products UK wide and in a space unconstrained by shop floor size."

Not only will the E-Store stock all the latest Animal collections but there will be regular opportunities to win unique and exclusive prizes. All orders before the 30 September will receive free standard delivery and automatically go through to a prize draw to win a holiday for two on next year's Animal Snowcamp to Austria.

The E-Store gives shoppers the chance to check out the new autumn/winter season range just as the new Animal clothes are going into stores. As well as clothes, shoppers can order footwear, wallets, gifts and Animal bags. E-gift vouchers are also available for those who are traditionally tricky to buy presents for.

Currently Animal has 55 of its own retail shops (split between company owned and franchise partners), wholesale through independent retailers and key accounts with department stores.

Animal aligns itself as a lifestyle brand based around a number of core sports including surfing, windsurfing, kitesurfing, bodyboard, mountain bike, BMX, wakeboard, freeski, snowboarding and motocross. Animal also sponsors key events across these sports and has team of riders ranging from youth development through to professional.

About Animal
Established in 1987 in Poole, Dorset, Animal is one of the UK's leading freesport brands specialising in the design, marketing and retailing of freesports influenced clothing, technical clothing, footwear, luggage, eyewear, accessories and watches.

For more information, please contact:
Jo Gregory
PR Coordinator
Animal House
Vanguard Road
Poole
Dorset BH15 1PH
01202 441174
www.animal.co.uk