Creative marketing agency Paligap launches luxury chocolate range

From: Fame Publicity Services
Published: Sun Nov 01 2009

Ayrshire-based creative marketing agency Paligap has just launched the "Chocolati" brand of fine luxury chocolates on behalf of clients Renaldo’s.

Renaldo’s, who have sold luxury hand-made chocolates from their shop in Ayr for years, approached Paligap in August with the intention of taking the chocolates to a wider audience via the Internet.

After a few consultations and some research, Paligap proposed that the chocolates should have their own brand as opposed to selling them under the Renaldo’s brand, and that the best route to market would be direct mail, ensuring a targeted and specific audience.

Using socio-economic profiling, Paligap determined who was most likely to buy the chocolates, where to find these people, and what the chocolates should be called.

The name decided on was "Chocolati", a sort of merge of Italian and English that just seemed to ring off the tongue and position the product correctly. Packaging was then designed to house the chocolates, and while that was being produced, a direct mail brochure was designed and the chocolates were photographed (none of them were returned to the client).

Paligap then developed a website for the brand that also takes orders, offering another channel to market, and Royal Mail Door to Door was chosen to distribute the mail order brochures to the designated addresses.

Paligap managing director Stephen Cosh commented: "This was a tight and concise start-up, direct mail and e-commerce campaign for a new brand. It was all researched, designed and delivered within two months, resulting in a happy client with another arm to their business."

Visit Chocolati online at

Apex House
1 Carrick Road
Ayr KA7 2RA
Ayrshire, Scotland

Contact: Stephen Cosh, Managing Director
Tel: 01292 263777
Fax: 01292 285334

Issued by:

Murdoch MacDonald
Fame Publicity Services
Telephone: 01292 281498
Mobile: 07833 667322


Ayr-based creative marketing agency Paligap is a founder member of the Elite Ayrshire Business Circle.

The Elite Ayrshire Business Circle is an association founded in 2007 by some of the top companies in Ayrshire.

Its purpose is to publicise its members, and to celebrate and promote the rich diversity of industry, commerce and business services available within the county boundaries of Ayrshire.

Members include the Clydesdale Bank, Ayr Racecourse, Western House Hotel and South Ayrshire Council. and member company activities include broadcasting, building and construction, architectural practice, estate agency and land management, chartered accountancy, insurance broking, legal services, golf club management, marketing services and brand creation, web design and public relations consultancy.

For further information about The Elite Ayrshire Business Circle and to apply for membership, e-mail


Founder members of the Elite Ayrshire Business Circle:

South Ayrshire Council
Clydesdale Bank
Turnberry Hotel and Golf Resort
Ayr Racecourse
Western House Hotel
CKD Galbraith Property Consultants
Frazer Coogans Solicitors
Accident & Injury Claims Centre
MacKay Corporate Insurance Brokers
Donald Ross Estate Agents:
William Skinner & Son Building Contractors
Sinclair Scott Chartered Accountants
Paligap Creative Agency
ARP Lorimer & Associates Architects
Brunston Castle Golf Club
Fouters Restaurant
Christie Financial Planning Ltd
Allison Lightbody Waddell Chartered Surveyors
Kestrel Press
Fame Publicity Services Public Relations Consultancy
West Sound Radio
Easton Property
Easton Kitchens & Bathrooms

Issued by:

Murdoch MacDonald
Fame Publicity Services
Telephone: 01292 281498
Mobile: 07833 667322
Company: Fame Publicity Services
Contact Name: murdochmcd
Contact Email:
Contact Phone: 00 44 1292 281498

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