SAS Drills Down Business Intelligence at The Middle East Oil & Gas Show in Bahrain

From: SAS Middle East
Published: Tue Feb 22 2005

For Immediate Release: SAS Middle East, the leader in Business Intelligence applications, has announced its participation in the upcoming Middle East Oil & Gas Show to be held between 12th and 15th March in Bahrain. MEOS (Middle East Oil & Gas Show) is considered the region’s most specialized exhibition in its category attracting the major players in the petroleum field.

SAS is the world's leader in business analytics software, delivering the breakthrough technology needed to transform the way companies do business. SAS software provides one integrated process for analyzing data from every source and gaining the predictive power to drive change at every level.

SAS’ participation in MEOS 2005 emphasizes the company’s strategy of providing the regional oil and gas companies with the latest, cutting-edge business intelligence technology available through its Intelligence Platform.

"At SAS, we have seen our customers shift their focus from the pursuit of efficiencies promised by operational systems to a desire to squeeze greater return from their IT investments through applications that can deliver in-depth intelligence’ says Basel Tutunji, Regional Manager, SAS Middle East. ‘True business insight is about more than making smart investments in individual technologies. It is about what happens when those individual technology areas come together into a synergistic system. SAS®9 the latest version of SAS software provides an open and extensible Intelligence Platform that integrates component capabilities into a single, unified framework which we call SAS Intelligence Value Chain. The result is an information flow that transcends organizational silos, diverse computing platforms and niche tools -- and delivers access to the insights that drive shareholder value" adds Mr. Tutunji.

SAS believes that every business has unique needs and to gain an advantage over industry rivals, a company needs software solutions designed to meet specific business requirements. As SAS knows that one solution does not fit all customers there is a commitment to meeting the distinct, evolving needs of individual businesses within the industries served. From Financial Services, Oil & Gas, Telecommunications, Life Sciences and Retail to Manufacturing, Automotive, Media, Government and Education, SAS' industry solutions offer a winning combination of technology and business expertise.

"In the oil and gas industry upstream operators – those involved in exploration and production of raw energy resources – are under increasing pressure to make better use of their aging assets and diminishing reserves, while reducing exploration and development costs’ says Mitri Muna, Business Development Manager ‘Oil & Gas, Manufacturing Market’ SAS Middle East. ‘While the downstream operators – those focused on refining, storing, and delivering energy – must grapple with logistics of transportation and security, huge investments in refinery and distribution facilities, and uncertainty as to where and when market demand will appear’ he adds. ‘SAS Solutions for the Oil & Gas Industry combine award-winning software and best-practice services to transform masses of data about such operations, supply chain, risks, assets, and profitability into strategic business intelligence – the fuel for competitive advantage.’

During MEOS 2005 SAS will showcase SAS® Rock X Log Correlation, an application developed for PetroBras (Petróleo Brasileiro S/A) that helps the definition of a geological model, based on the correlation of physical logs with existing core samples. The application enables PetroBras to reduce the number of wells drilled in the exploratory phase and allows better positioning of the well, improving the chances of finding oil.

Other solutions on display during the show will include Drilling Intelligence, Maintenance Optimization, Incident and Accident Prevention System, Integrated Planning, Scheduling and Control Systems for Operations, Demand Forecasting among others.

Using SAS® Drilling Intelligence, Wellogix was able to reduce the cost of drilling oil wells by devising intelligent strategies using key historical supplier and geographical data.

SAS will also showcase the Strategic Performance Management Solution adopted by ConocoPhilips Norway. The solution, a real-life scenario, improved key areas of the business and its operations, enabled more options in the planning process and realigned the execution process. This was done in addition to streamlining the administrative load and cycle, better decision making and cost control.

"SAS’ platform-independent, standards-based software leverages investments in your existing infrastructure and skills to deliver faster, more in-depth intelligence to your organization’s decision makers,’ says Mr. Muna. ‘PetroBras, Wellogix and ConocoPhilips Norway were able, after the SAS implementation, to see the bigger picture and thus plan activities and target resources more effectively. The applications and solutions will be available on our stand during MEOS where everyone can experience, first-hand, true end-to-end business intelligence in context."

With more than a quarter-century of experience, SAS provides innovative, world-class solutions tailor-made for almost every industry. As the leader in business intelligence software and services, SAS delivers true enterprise intelligence. "We're the world's primary source for business analytics that deliver the ability to learn from the past, monitor and communicate the present and gain insight into the future’, says Mr. Tutunji. ‘ This is especially true of the oil and gas sector in the region where gaining insight from the data that has been collected over the past decades equals gaining the needed competitive edge."

SAS’ participates in MEOS as the only pure software solution provider in the show. As such, SAS will be displaying how companies are applying new measurements, business practices, and database technology and business analytics to improve the predictability of their operation and financial performance. So, to learn how your organization can make reliable decisions amid hundreds or even thousands of variables – while improving profitability, controlling costs, and enhancing operational efficiency, visit the SAS stand during MEOS 2005 in Bahrain or visit us at:

About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites – including 96 of the top 100 companies on the FORTUNE Global 500® – to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know ®. For further information, please visit the Website:

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Company: SAS Middle East
Contact Name: Dina Fouda
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