Latitude Group Chosen for Sarenza UK Online Launch

Latitude Digital Marketing has been selected as the UK digital marketing partner for Sarenza, France’s largest online shoe shop. Sarenza offers the biggest choice of shoes, with thousands of pairs from 250 different brands including Converse, Hush Puppies and Ugg, and the best service, with client satisfaction currently at 95%. The website started in 2005 also guarantees the best online prices as well as free and swift delivery and many analysts have touted Sarenza as the European Zappos. This potential is reflected in the company’s growth of turnover from €8.7m in 2007 to a projected €40m in 2009. It is now striving to gain a full online presence in the UK.

Sarenza is now looking to continue this growth through its European expansion and has chosen digital marketing agency Latitude to manage Search Engine Optimisation (SEO), Pay Per Click (PPC), and affiliate advertising campaigns for the UK launch. Latitude was involved in a competitive four way pitch for the six figure campaign.

Stéphane Treppoz, CEO of Sarenza, said of the move: "We are excited about continuing our expansion into the UK, as it is one of the most advanced European markets in terms of online retail with 57% of UK consumers having bought a product online in 2008 compared to 53% in Germany and 40% in France (Eurostat). For this reason we see it as a prime opportunity for us to continue our rapid growth in the European online shoe retail market."

"As a pure play online retailer, search and affiliate marketing are very important tools for growing our business in the UK. We chose Latitude as our digital marketing partner for these channels because of the agency’s extensive experience in the online retail sector, and the strength of their native speaking French search team."

Alex Hoye, CEO of Latitude, said of the deal: "We’re genuinely looking forward to working with Sarenza. It is an exciting brand and its growth in France has been exceptional, so we’ll look to help them replicate that in the UK. There is definitely room in the UK market for an online shoe retailer with the unique selling points that Sarenza has."

This news comes after Latitude recently won the Victor Chandler and Tesco Mobile search campaigns as well as the JJB Sports affiliate advertising account.

Notes to Editor

About Sarenza:
Sarenza.com, founded in 2005, is the leading online shoe retailer in France and launched in the UK in November 2009. Sarenza offers the biggest choice of shoes, with over 7,000 pairs from 250 different brands, and the best service including free delivery. Sarenza achieved a turnover of €20m in 2008 which is forecast to reach €40m in 2009 and they now employ 45 people. Sarenza received over 500,000 orders since their launch; the website received 2,400,000 unique visitors in August 2009 (Nielsen Mediametrie Netratings). Up to December 2009 over 94,750 customers have taken the Sarenza FiA-NET survey, with 95% saying they would buy from Sarenza again.

About Latitude:
Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics to clients including Tesco Bank, Virgin Games and JJB Sports. Our whole approach is built on performance, and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers. We are confident that we can demonstrate a significantly better ROI on your marketing spend than you’re getting at the moment. In fact, we’re so confident that we offer many of our clients performance-based pricing.

For Sarenza press enquiries please contact: Charlotte Dereux, Marketing Director : +33 6 22 69 06 47 – cdereux@sarenza.com Caroline Gentien, Communication Director : +33 6 09 71 53 16 – cgentien@sarenza.com

Contact:
Lloyd Cooke
Latitude Digital Marketing Limited
55 New Oxford Street
London WC1A 1BS
020 7952 8000
lloyd.cooke@latitudegroup.com
http://www.latitudegroup.com