Elite Ayrshire Business Circle welcomes West Sound audience research results

The Elite Ayrshire Business Circle has congratulated West Sound Radio station director Brenda Ritchie and her team on the latest RAJAR audience research results, which show that the station has retained the title as market leader in Ayrshire, with over a quarter of all radio listening.

The audience figures show that West Sound is the number one choice for radio listening across Ayrshire.

Around 43% of the Ayrshire population tune in to West FM and West Sound every week, listening on average for just under 11 hours.

Year on year, the figures show a weekly increase of 7,000 listeners, with a market share of 27.3%.

Programme controller, James Pllu said: "I’m delighted with the latest figures, and would like to thank the team at West Sound for working so hard to achieve these results.

"We have recently made some changes to our playlist to meet listeners’ demands. On top of this, we have had some exciting competitions including our monthly ‘£500 Fridays’. This proved to be very popular with our listeners.

"We also covered every Christmas light switch on in Ayrshire, which showed our dedication to local communities. It is very important to us that we play a part in local areas, and I believe our community spirit has helped us retain the title of the number one station in Ayrshire."

Elite Ayrshire Business Circle executive chairman and senior partner at Ayr-based Frazer Coogans Solicitors Norman Geddes commented: "West Sound Radio is a valued member of the Elite Ayrshire Business Circle, and is in a very real sense the voice of Ayrshire.

"Our members warmly congratulate Brenda Ritchie and her team on their well deserved success, as evidenced by this latest set of audience research figures."

West Sound Radio is part of the Bauer Publishing Group.

Under the management of four generations of the Bauer family, the Bauer Publishing Group has grown from its humble beginnings as a printing house into a worldwide publishing empire comprising 282 magazines in 15 countries, as well as its TV and radio stations. The group has 6,600 employees worldwide and an annual turnover of 1.79 billion Euro.

www.westsound.co.uk

www.westfm.co.uk

www.bauer.co.uk

Issued by:

Murdoch MacDonald
Fame Publicity Services
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