Paligap help West of Scotland Loan Fund beat targets

From: Fame Publicity Services
Published: Sun Feb 14 2010

Ayrshire-based creative agency Paligap has played a major part in helping West of Scotland Loan Fund (WSLF) achieve its current annual targets for lending to small and medium-sized businesses in the West of Scotland.

WSLF is a unique consortium of twelve west of Scotland Local Authorities working together to provide loan finance to new and existing small to medium sized enterprises in the region.

In April 2009, WSLF secured £6m from the European Regional Development Fund (ERDF) as part of a £15m fund, which will provide financial support to some 600 new and growing businesses over the next six years.

WSLF’s target for the current financial year was to achieve lending of £2.5million reaching 100 businesses. Already they have granted 85 loans totalling £2.34million to SME’s in the West of Scotland.

Part of the success must be attributed to WSLF’s successful collaboration with Ayr-based creative marketing agency Paligap, which has been working with WSLF for over four years.

Paligap provide a range of market communication services to WSLF, including:

* Brand development
* Media planning
* Campaign Management
* Website design, maintenance and hosting
* Promotional literature design
* Exhibition design

The twin objectives of Paligap’s remit are:

* To ensure that eligible and sustainable companies are aware of WSLF’s existence and their ability to draw funds from it
* To inform companies how to apply

WSLF manager Andrew Dickson commented: "We appreciate the creative and strategic support provided by Paligap, who have been a project partner for over 4 years. A key element in WSLF’s growth has been the success of our multi-layered approach to market communication through advertising in newspapers, periodicals, and industry magazines, and PR pushing potential clients to our web site and making loan applications on-line."

Paligap sales director Bill Inglis confirmed: "Paligap’s brief has been to raise the profile of WSLF to the business community through a number of market communication channels including, web, e-marketing, events and PR. The result has been a rapid growth in the number of loans being issued and businesses being assisted with gap funding which is great to see."

Andrew Dickson concluded: "Paligap provide WSLF with all the marketing and design services we need. We particularly appreciate the regular project meetings, and the benefits are clearly demonstrated with the number of loans we have made so far this year."

Paligap is an Ayrshire-based creative agency that research, plan and create strategic brand building ideas and deploy them across all channels including web, press, TV, radio, outdoor, direct mail and e-mail.

Paligap is a founder member of the Elite Ayrshire Business Circle.

The Elite Ayrshire Business Circle is an association founded in 2007 by some of the top companies in Ayrshire.

Its purpose is to publicise its members, and to celebrate and promote the wealth and rich diversity of industry, commerce and business services that abound within the county boundaries of Ayrshire in South West Scotland.

Members include the Clydesdale Bank, Ayr Racecourse, Western House Hotel and South Ayrshire Council. and member company activities include broadcasting, building and construction, architectural practice, estate agency and land management, chartered accountancy, insurance broking, legal services, golf club management, marketing services and brand creation, web design and public relations consultancy.

The executive chairman of the Elite Ayrshire Business Circle is Norman Geddes, senior partner at Frazer Coogans Solicitors, and the managing director is Murdoch MacDonald, proprietor of public relations consultancy Fame Publicity Services.

For further information about The Elite Ayrshire Business Circle and to apply for membership, e-mail


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Ayrshire, Scotland

Contact: Stephen Cosh, Managing Director

Tel: 01292 263777
Fax: 01292 285334

Issued by:

Murdoch MacDonald
Fame Publicity Services
Telephone: 01292 281498
Mobile: 07833 667322
Company: Fame Publicity Services
Contact Name: Murdoch MacDonald
Contact Email:
Contact Phone: 00 44 1292 281498

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