FitFlop Advanced Orders Selling Fast at Fitness Footwear

From: Fitness Footwear
Published: Wed Feb 24 2010

A specialist in footwear for an active lifestyle, Fitness Footwear is the first choice for many FitFlop fanatics looking to get the latest FitFlop styles ahead of the high street.

Earlier this week Fitness Footwear announced their first stocks of the 2010 Spring/Summer FitFlop catalogue which sparked a fresh surge in sales for the flip flop with the gym built in. With the remainder of the new FitFlop range arriving over the coming months, stock cannot arrive quickly enough for the customers of the Hertfordshire based retailer.

“FitFlops are selling out faster than we can order them in” said Fitness Footwear MD Luke Barlow. “Demand is so great that we now only stock the best selling styles while allowing our customers to order their FitFlops in advance of stock arriving to avoid disappointment.”

The demand for FitFlop footwear continues to grow year on year and with a new factory opening in the future, FitFlop sales could double overnight.

Launched in 2006 and developed by Bliss spa founder Marcia Kilgore with help from lecturers at the London South Bank University, FitFlops are the revolutionary flip flop with the gym built in. Designed to provide an extra workout while walking, FitFlops incorporate a multi-density midsole and patent-pending FitFlop Microwobbleboardâ„¢ that works the legs harder to tone muscles and burn calories.

The comfortable summer sandal with an exercising secret was a phenomenal success following endorsement on from the Oprah Winfrey show. Today, with over four million FitFlop sold worldwide and a legion of diehard fans, FitFlops sell out wherever they are stocked and the FitFlop factory simply can’t make enough of them.

With one foot in fashion and the other in fitness, FitFlops have a broad appeal to a wide range of women looking to lose weight and improve their general health and fitness as an affordable alternative to the gym.

The success of the first FitFlop sandal has been quickly followed by many more fashion products with FitFlop Mukluk boots becoming the biggest seller of 2009.

The FitFlop fashion trend looks set to continue with the up and coming FitFlop SuperBoots. These follow in the footsteps of the FitFlop Mukluk by taking a popular style of ladies fashion boot and incorporating the FitFlop Microwobbleboardâ„¢ technology; turning a comfy everyday fashion item into a secret exercise boot.

With the FitFlop Microwobbleboardâ„¢ technology integrated into an growing range of fashionable footwear from summer sandals to winter, the FitFlop fashion lines are becoming increasingly popular. But despite FitFlops focus on fashion, many FitFlop customers prefer to buy their FitFlops from Fitness Footwear instead of traditional fashion brand retailers.

“People feel more confident buying their fitness shoes from a fitness specialist,” added Mr Barlow. “And what could be more specialist than a company called Fitness Footwear who has focussed on promoting healthy and active lifestyles through their products since day one?”

Founded in 2004, Fitness Footwear began selling exercise shoes online but soon embraced a wide range of sports and outdoor brands, but maintained a focus on leading a healthy, active and fashionable lifestyle through their range of footwear. Today Fitness Footwear is a leading retailer championing exercise and the outdoors with their own unique blend of functional and fashionable footwear, making them the perfect stockist of FitFlop products.

Worn by many as a convenient alternative to an expensive gym membership, FitFlops are ideal as part of a busy daily routine by providing a workout with every step.
Company: Fitness Footwear
Contact Name: Adam Smith
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