Baskin Robbins Launches Razaaz

From: Promax middle east
Published: Tue Jun 14 2005

Ice cream lovers are bound to experience a whole new taste-sensation across the many Baskin Robbins outlets in the UAE and the GCC. Baskin Robbins has introduced recently Razaaz, an exciting new range of ice cream beverage. Conjured up from exclusive ice cream flavors and refreshing fizzy drinks, Razaaz launch comes timely for the summer and comes in four unique flavors – Orange, Blue, White and Pink.

Over the last couple of years Baskin Robbins has dedicated a consistent focus on beverages – kicking off with the introduction of thick shakes, the launch of 4x4 shakes, the launch of Aoum-ya-Shake, and the recently introduced Tropical Shakes.

"We aspire to make Baskin Robbins a beverage destination as much as it is an ice cream destination as of now. This latest offering not only meets long term objectives, but also reflects the true innovative and consumer-oriented spirit of Baskin Robbins", says Manoj Loya, Manager Gulf, Galadari Ice Cream Company L.L.C., (GICC), the franchisee for Baskin Robbins in the GCC.

Mr. John Varghese, International Business Manager for Dunkin Brands Inc., added, "now with Razaaz in our beverage portfolio, we are even more confidently marching towards fulfilling our objective of becoming a beverage destination".


For more information about the story, please contact:

Claire Liddell
Promax Middle East
04 2826 411
050 4691 345

About Baskin Robbins

Baskin Robbins offers the Gulf’s favorite and best-known premium ice cream through over 300 parlors in the region. Baskin Robbins sells high-quality ice cream, specialty frozen desserts and unique beverages in 4,700 retail locations around the globe, and is the world’s largest chain of ice cream specialty stores. The company develops and markets its own ice cream varieties and maintains a recipe library of nearly 1,000 exclusive flavors introduced since the company’s founding in 1946. Baskin Robbins is operated and marketed by Dunkin Brands Inc., which is part of Allied Domecq PLC, a highly successful and dynamic global business enterprise.

Company: Promax middle east
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