FitFlop Sales Soar as UK Sandals Season Starts at

Published: Wed Apr 07 2010

FitFlop sales are rapidly rising as spring officially arrives in the UK following a spectacular Easter bank holiday weekend and kick-starts the sandals season for

The everyday flip flop with the gym built in, FitFlop sandals are designed to give you an extra workout while you walk and come in a wide range of fashionable styles from the iconic FitFlop Walkstar, which led the brand to success in 2004, to more glamorous lifestyle models including the FitFlop Oasis and Electra

As a specialist in promoting health and well being through what we wear on our feet, is the first destination for thousands of people looking to experience FitFlop sandals for themselves.

"Because they’re sandals FitFlop sales depend on the weather," began Luke Barlow, MD. "For us it’s a great way of knowing when people need sandals and as an active lifestyle specialist, we always recommend FitFlop for their quality, comfort and exercise benefits."

Created in 2004 by Bliss Spa founder Marcia Kilgore with associates from the London South Bank University, FitFlop footwear features a multi-density midsole and revolutionary Microwobbleboard technology. This rolling sole is then able to simulate the effects of barefoot walking while slightly destabilising each step to work the muscles in the calves, thighs and glutes harder. This in turn burns more calories while increasing exercise and resulting in a workout while you walk to aid weight loss and muscle toning.

As a convenient and affordable alternative to the gym, the FitFlop has been a runaway success with hundreds of reviews accompanied by celebrity endorsements which fuelled the FitFlop fan base from a few hundred into a legion of diehard fans.

With summer only a few months away, retailers are stocking up on as many FitFlop units as possible in anticipation of the enormous consumer demand at the height of summer.
"“FitFlop is our biggest selling summer sandal," continued Mr Barlow. "It’s the sandal every woman wants to help them get in shape during summer and as a more fashionable alternative to traditional flip flops, they’ve got a broad appeal to a massive range of women."

Thousands of women wear flip flops and sandals throughout summer and as a result, the FitFlop has become an incredibly desirable product, not just for its exercise enhancing technology, but also for its comfort, fit and eye catching designs. Unfortunately, FitFlop simply cannot manufacture enough of their sandals to meet the ever-growing demand.

Fortunately, FitFlop has expanded their range of footwear to include fashion inspired boots and casual shoes incorporating the FitFlop Microwobbleboard technology. And with many more everyday footwear styles planned, FitFlop is quickly becoming so much more than a walking exercise sandal brand.
For more information about the FitFlop footwear and to browse the best selling styles, visit
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