'In Tha Ghetto' - Bronz & Blak feat. Styles P

There are some people who think big. And some people who do it. With a global strategy in mind from the outset, Bronz n Blak have been taking care of business on both sides of the atlantic and have already made an impact that should inspire other ambitious young producers and artists.

The first mixtape released on their own label Safehouse sold over 4000 copies in the UK and over 2000 in the US in the first two weeks of release through street promotion alone. Dividing their time between London, Miami and New York, the Hackney brothers and their crew have strong relations with the hip hop community both in the UK and in the US. Over the past year they have been recording their debut album "2 Sides Two Every Coin" and have built up valuable connections within the music industry to ensure its success. With a professional team around them and worldwide distribution deals through Universal already in place, they mean business.

Single "In Tha Ghetto", is released on Safehouse on 22nd August and comes with a strong and positive message that reflects the brothers’ optimism. "All these years she’s been trying, feels like she’s been dying" they say of their mother, who has been struggling to bring them up. Sometimes it’s easy to give up, but "tomorrow is another day" and they will get there in the end. "We found inspiration through the lyrics of KRS-1 and Nas, but we’re trying to talk to young people without preaching. They don’t want to be told, but they will listen if it feels like it’s coming from a friend."

The track has already been getting support from Ras Kwame, DJ 279, Tim Westwood and Semtex and precedes the album in September featuring Beenie Man, Jacki-o, and Styles-P.

As much entrepreneurs as artists, Bronz n Blak are CEOs of their own label and have long term goals in their sites. They have already signed up a number of talented artists to Safehouse, among them singer Chanelle (featured on "In Tha Ghetto"), and rappers T Cutta and Young Sav. They run a production company which includes Dirty 4oughts (whose production credits include the new Roll Deep album and the classic joint "Back Against the Wall" feat. Nicole Wray (Rocafella), H Money (who produced "In Tha Ghetto" and is currently working with Jadakiss and Terror Squad).

Bronz n Blak are known to a mainstream audience through their involvement with Channel 4’s Chancers but their reputation within the industry was established long before the TV series. Aside from numerous collaborations in the UK, they were the first British rappers to appear on a RZA album "The World According to RZA" and the first UK artists to record with Styles P (LOX). They were also the first UK artists to be approached by Roc-a-fella before the label fell into disarray. Which, in hindsight, is a blessing. These boys have set themselves up to do just fine on their own.