House of Fraser announces the launch of Rodial

From: House of Fraser
Published: Mon Apr 12 2010

House of Fraser announce the launch of Rodial beauty products, now available online through the House of Fraser website.

Rodial Skincare ( ) delivers targeted treatments to specific skin concerns combining the best of anti-ageing and firming ingredients. Rodial features pomegranate ellagic tannin, nature's most potent collagen booster and firming agent. This results in skin that feels renewed, smooth, firm and toned. By combining Rodial laboratory's scientific expertise and clinical testing with its unique knowledge of natural skin treatments, Rodial Beauty Products ( ) at brings its customers the ultimate in skincare.

Customers who shop online at House of Fraser can also now buy the famous Rodial Glamoxy Snake Serum, which promises instant visible results thanks to Syn-ake, an advanced neuropeptide.

Syn-ake provides a mild freeze-like effect which reduces visible facial contractions. At the same time tiny bubbles work to fill lines instantly while a ground-breaking oxygen carrier called Fiflow BTX boosts glow and radiance with a 3D plumping effect. As a result, the serum noticeably reduces the appearance of wrinkles and has proven to be popular with A-list celebrities.

Rodial Bodycare ( ) collection includes Brazilian Tan Light for a warm healthy colour, Brazilian Tan Dark for the darkest and longest lasting tan on the market, Brazilian Tan Daily for a daily boost of summer and Brazilian Tan Airbrush the ultimate tan-in-a-can. The range from Rodial ensures customers who use products from the Brazilian Tan range will look sun-kissed and golden all year round.

Rodial (,default,pd.html ) has also produced a skinny beach collection that highlights a range of sun protection products that will not only keep wearers safe from the harsh UV rays, but will also refine their body shape and boost colour.

The Skinny Beach collection includes Skinny Beach SPF15, which is a revolutionary cream that works to firm, lift and tone the body adding a natural sheen to the skin, leaving the wearer feeling their best. Skinny Beach SPF15 is also available in a tinted formula to help ease the transition into the two-piece. Skinny Beach Sticks are sachets of powder that are multi-functioning food supplements for customers. The powder is diluted with water to make a citrus drink which includes active ingredients help to build up the tanning pigments in the skin. What's more they help to build up natural UV protection levels.

The full beauty and skincare range from Rodial is now available online at House of Fraser.


Notes to Editors

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.

House of Fraser media contact:
Rea Shahroudi
Online Acquisitions Manager
House of Fraser
27 Baker Street
020 7003 4102
Company: House of Fraser
Contact Name: Rea Shahroudi
Contact Email:
Contact Phone: 020 7003 4102

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