Clean Design Selected By ERA Real Estate As Branding Agency of Record

From: MMI Public Relations
Published: Tue Apr 13 2010

Clean Design, Inc. (, a branding and design agency specializing in uncovering the insights and ideas that reveal a company’s brand truth, announced that it has been selected by ERA Franchise Systems LLC ( to lead the repositioning of its global brand.

Clean Design will work with ERA Real Estate to help it reposition its brand and develop a new visual design direction, including all creative, advertising and marketing materials.

"Clean Design has the right experience to help us reposition our brand on this important international stage," said Anne Blumenstein, ERA Franchise Systems LLC vice president of marketing. "They quickly got to heart of our brand and will help bring it to life in a way that is compelling and differentiating for today’s changing and dynamic real estate customer."

"Today’s consumers are more knowledgeable and connected than ever. They seek a real estate company that expands their knowledge and provides them true value," said Natalie Perkins, president of Clean Design. "ERA Real Estate’s new brand positioning leverages its unique culture and positions brokers and agents to connect with today’s homebuyers and sellers in ways that they desire."

Clean Design, Inc. is a branding and design agency specializing in uncovering the insights and ideas that reveal a company’s brand truth. The agency works with some of the world’s most recognized brands including John Deere, Lenovo and Progress Energy. Clean Design provides branding, design, advertising, environmental design, interactive design, identity and packaging. The agency is committed to staying true to its purpose: to design anything better. Most recently, Clean Design was named the agency of record for The Umstead Hotel and Spa in Cary, N.C. Clean Design is one of the largest design agencies in the Triangle. For more information, please visit

ERA Franchise Systems LLC is a global franchise leader in the residential real estate industry with more than 35 years experience in developing consumer-oriented products and services. The ERA® network includes more than 30,000 brokers and sales associates and approximately 2,600 offices throughout the United States and 45 other countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Additional information about ERA Franchise Systems LLC and its broker-powered network of leading real estate agents is available at

Jennifer Fair
MMI Public Relations
(919) 233-6600


Company: MMI Public Relations
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Contact Phone: 919-233-6600

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