BT Fusion is only the beginning of a $74bn trend, says visiongain report

From: Visiongain
Published: Mon Jun 20 2005

After failing to keep pace with the mobile Telecoms industry and faced with slowing (even negative) voice traffic and revenues, fixed-line operators have had to look at an alliance with the faster-growth wireless industry to prevent further substitution and displacement trends.

Mobile operators, meanwhile, regard FMC services as an effective way of increasing the functionality of the mobile handset and maintaining current ARPU levels.

BT Fusion is the most prominent and high profile FMC initiative to date. It represents a major part of BT's convergence strategy, and the company aims to generate £1 billion ($1.8 billion, €1.5 billion) a year by 2009 from converged services.

Senior visiongain analyst Goran Nastic said: "We believe the success (or otherwise) of BT Fusion will, to a large degree, determine not just BT's FMC strategy, but will also shape the extent and timeline of the converged landscape on a global basis."

Mr Nastic continues, "Ultimately, service providers must deliver a converged solution that provides a compelling value proposition to the consumer to encourage adoption."

The visiongain report, "Convergence, substitution and Project Bluephone", explores BT Fusion amid the wider trends of fixed-to-mobile substitution and fixed/mobile convergence. Bringing a full and seamless converged solution to the market remains unexplored and is faced with significant challenges, including unfamiliar business models, regulatory environments, pricing and marketing and, most importantly, uncertain consumer demand.

Other findings of this report include:

ï‚· reliance on mobile telephony is increasing, with mobile voice traffic accounting for almost 50% of total Telecoms traffic in the top 5 European markets;
ï‚· while the number of mobile-only households is growing, these will not endanger the traditional home phone due to convenience and cost issues among others;
ï‚· fixed-only players need a mobile presence: despite broadband growth, fixed-only operators have inferior revenue growth and poorer margins to integrated players;
ï‚· convergence entails many forms, all of which have to be considered when outlining and implementing an appropriate strategy;
ï‚· a look at the target market segments of Bluephone and other converged offerings, as well as how to stimulate end-user demand for converged services;
ï‚· lessons from previous, unsuccessful convergence initiatives; and
ï‚· a detailed analysis of Bluephone and what it means for companies involved with FMC.



Visiongain is one of the fastest growing and most innovative independent media companies in Europe today. Based in London, UK, visiongain produce a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Financial markets, the Pharmaceutical, Telecoms industries and currently the Defence sector.

Visiongain publish reports produced by their in-house analysts of qualified experts in their field. Visiongain have firmly established themselves as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Visiongain also have an event division, b2b Conferences, works in tandem with their analytical reports to provide a forum for key issues within the Telecoms and Pharmaceutical professionals.

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