Jerry Greenfield Of Ben & Jerry’s Discusses Triple Bottom Line In 2010 N.C. CEO Forum Podcast

The 2010 N.C. CEO Forum (www.ncceoforum.com), an invitation-only business event scheduled for Tuesday, May 18 at Marriott City Center in Raleigh, has announced the release of a podcast with one of this year’s keynote speakers, Jerry Greenfield, co-founder of Ben & Jerry’s Homemade, Inc. In the podcast, Greenfield offers insight into how he and Ben Cohen launched the Ben & Jerry’s three-part mission for their company, and how it aligns with the N.C. CEO Forum’s theme of "Leadership in People, Planet and Profit." The podcast also discusses how businesses can re-organize in order to focus their strategies to incorporate the Triple Bottom Line, and what Greenfield sees as the future for socially responsible business. To download Greenfield’s podcast, visit http://bit.ly/bGx37C.

QUOTES:
"Ben & Jerry’s has been operating with a triple bottom line mission for more than 20 years," said Brian Kinahan, managing partner of Summit Performance Systems. "The pair have led the way for innovative business practices and set an excellent example for companies who see the concerns of society as equivalent to their own bottom line. This podcast offers excellent insight into the results the company has seen as a result of those efforts."

NEW MEDIA CONTENT:
For more information, forum updates, and to follow and the event, visit www.twitter.com/ncceoforum.

To listen to a podcast recap of the 2009 N.C. CEO Forum, visit www.ncceoforum.com/2009EventInformation/tabid/847/Default.aspx

DETAILS:
- The 2010 N.C. CEO Forum event will be hosted by Summit Performance Systems (www.summit-performance.com), the N.C. Chamber (www.ncchamber.net) and RDA Recruiters (www.rdarecruiters.com), in association with Bayer CropScience (www.bayercropscience.com).

- The event will feature keynote addresses from Greenfield and Ben Cohen, founders of Ben & Jerry’s Homemade, Inc. and Chuck Swoboda, CEO and chairman of Cree Inc.

ABOUT 2010 N.C. CEO FORUM:
The 2010 N.C. CEO Forum is a premier, invitation-only event for North Carolina business leaders to discuss the Triple Bottom Line: 21st Century Leadership in People, Planet and Profit. The event, scheduled for Tuesday, May 18 at Marriot City Center, in Raleigh, N.C., will provide attendees a platform to gain insight into the challenges and opportunities posed by environmental initiatives, social mandates, and near-term economic constraints. Attendees will learn from global and local business leaders how successful companies are seizing opportunity by focusing their attention on people, the planet and profit. The 2010 N.C. CEO Forum will be led by a keynote address from Ben Cohen and Jerry Greenfield, the iconic founders of Ben & Jerry’s ice cream. For more information, please visit www.ncceoforum.com.

Kate Catlin
MMI Public Relations
(919) 233-6600
kate@mmipublicrelations.com
twitter.com/MMIPR
www.mmipublicrelations.com



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